U-STAR! From phone to fame (x)
Telemedia InteracTV , the world’s largest producer of live, revenue-generating, interactive TV shows entered into a strategic partnership with Creighton Ltd. to offer the U-STAR TV show format to Telemedia’s 70+ TV Channel partners and customers in Europe and the Americas. Most TV talent shows are the same, right? They queue, audition, and then sing in front of a group of celebrity judges. Well, not anymore! U-STAR, the new offering of Telemedia (www.u-star.tv) is the first multi-screen talent competition that starts conveniently on any smart phone, engaging millions of smartphone users to participate and interact with a TV show. It brings the fast pace and interactivity far beyond just voting. This is what younger generation and smart phone users require and which no other talent show could offer to-date.
U-STAR conceived and developed by Creighton Strategies Ltd is a witty show, a cool app, and a hot concept (youtu.be/v-6xOVtjpYI). It merges the prestige of a primetime TV show with the reach and interactivity of the smartphone, creating unexpected twist and turns and generating tremendous social media hype. The auditions become easily available for everyone from any location, 24/7 through any connected smartphone. The U-STAR mobile application - available during the TV show on Android and IOS - turns any ordinary smartphone into a powerful Talent Contest Platform. No travel costs or time problems. With U-STAR’s broadcast quality karaoke app everyone can apply by uploading their performance and share it with their social media friends and fans to collect the most votes to stay in the competition. This generates hype and excitement long before the show starts. During the TV show viewers can not only vote for or against the singer talents, but also become active participants by recording their own performance on their smartphone with the U-STAR app and challenge the contestants on air. Further on through the app they can even influence and generate the content of the next episodes.
U-STAR has already aired in the Philippines and has been licensed to Vietnam. With the partnership agreement signed by Telemedia and Creighton Ltd this August in Budapest, U-STAR mobile and TV contests will be now available for smartphone enthusiast singers in several European and American countries. This fresh, new concept will quickly become a hit with the young generations producing a wealth of user generated content, exciting interactivity establishing a new genre of multi-screen entertainment. (x)
