Property Investment Forum 2026
Program
The Big Games of the Real Estate Market
All players are on the same board. The difference lies in their strategies.
Morning Coffee & Networking
In the real estate market, it’s not the one who takes the biggest steps who wins, but the one who can start the next round from the best position. In 2026, we’ll redraw the board—and even the rules of the game! The Hungarian economy, and the real estate market within it, must adapt to a completely new political and economic environment. But what do these actually entail? What will change at the systemic level, and which processes and mechanisms will continue to shape our reality? Starting in 2026, one of the most important competitive advantages will be knowing, understanding, applying, and adhering to the new rules of the game.
The opening session provides a strategic overview of the Hungarian real estate market. Where do investors, developers, financiers, and tenants stand today? In which segments are real growth opportunities emerging, and where do structural challenges persist? What economic, political, and capital market trends will shape the coming period, and who is building a position today that could make them a winner in the next cycle?
Has the new investment cycle truly begun, or are we still in a transitional period? Which sectors have gained a competitive edge (logistics, hotels, residential, office, retail, alternative asset classes)? How are the new government economic policy and housing market strategy reshaping the market? What does a persistently higher interest rate environment mean for valuations and development projects? Where will international capital reappear in Hungary? What will make a project financeable in 2026? What technological and ESG requirements will remain even as the market grows again? Which players have built a real competitive advantage while biding their time over the past two years? Where will new regulatory trends be headed? Will the work of professional organizations regain momentum?
Relax in style—experiences and delicacies await!
During your refreshing break, discover the world of classic coffees and exciting coffee specialties at our partners’ booths—the OTP and NEO booths. And if you’re in the mood for something a little more special, the Sundell booth offers Matcha Lattes in a variety of flavors, while the Meton juice bar offers refreshing flavors—choose your favorite and recharge before the next event!
Perfect choices for a short break spiced up with some casual networking between professional sessions—so we can continue the day with renewed energy.
Key Question: "What Is the Market Pricing Incorrectly? Investments and the Office Market"
A zöldmezős beruházások, ipari parkok és üzleti ingatlanok esetében a digitális infrastruktúra egyre inkább ugyanolyan alapvető tényező, mint az energia- vagy közműellátás. A Magyar Telekom Csoport célja, hogy már a tervezési szakaszban együtt gondolkodjon a beruházókkal, fejlesztőkkel és tulajdonosokkal, és a projekt igényeire szabott kültéri, beltéri és vezetékes hálózati megoldások kialakítását segítse. Megbízható, stabil kapcsolatra már az építkezés kezdetétől szükség lehet, a kialakított infrastruktúra hosszú távon pedig akár több szolgáltatót is kiszolgálhat. A digitális hálózat tervezésének tehát a „site readiness” szerves részévé kell válnia, hogy ne utólag megoldandó technikai problémaként merüljön fel.
Residential Real Estate and Urban Development. Key Question: "Can we create a rental housing market and make housing affordable while developing the city of the future?"
Join the thematic networking sessions.
After the great success of our debut in Balatonfüred, we are continuing our informal, closed-door background discussions as part of the Insight Circle. At the Property Investment Forum, one of the key topics that deserves particular attention is housing — including the rental housing market, the role of the state, EU funding, the related legal challenges, and, of course, the potential to establish the institutional and market foundations necessary for a functioning system. The main dynamic of this workshop-style background discussion is to actively involve the audience alongside the selected professional participants, with the aim of creating a broader, more relaxed and candid dialogue about the realities of the current situation.
Everything discussed in the room is strictly off the record and not for publication. No report or coverage of any kind will be prepared or published about the discussion.
If you want to stay in the loop, learn from others’ stories, and chat in good company, this program is for you. REGISTER NOW!
Registration is limited based on the venue’s capacity. Registered seats will be held until 5 minutes before the programme begins. After that, any remaining seats will be allocated on a first-come, first-served basis.
Lunch is served both upstairs and in the ground-floor restaurant. Choose between the panoramic view upstairs or the lively atmosphere and terrace of the ground-floor restaurant.
In Focus: Logistics, Industrial Real Estate, Operations, Energy
Key Question: "Which resources will become the bottlenecks of the next decade, significantly impacting industrial processes, sustainability, energy access, or labor-intensive industries?"
In Focus: Repurposing, brownfield developments, mixed-use projects, city centers. Key question: "What kind of city do we envision and build by 2035?"
Expansion or defense? Regional investor panel. Key question: “Where are the markets still up for grabs?”
Renovation is inevitably sweeping through buildings that are in poor technical condition and functionally obsolete! But there are a million pitfalls, and the Excel spreadsheet is ruthless.
Join the thematic networking sessions.
After the great success of our debut in Balatonfüred, we are continuing our informal, closed-door background discussions as part of the Insight Circle. At the Property Investment Forum, one of the key topics deserving particular attention is the unprecedented transformation of the office market — from operational and energy-related challenges to the redefinition of workplace experience and user needs. While opinions may differ on which asset class is truly the most important, there is no doubt that the office sector is undergoing a profound transformation. The workshop-style discussion will bring together leading industry professionals, while actively engaging the audience to encourage a broader, more open and candid dialogue about the realities, challenges and opportunities shaping the market today.
Everything discussed in the room is strictly off the record and not for publication. No report or coverage of any kind will be prepared or published about the discussion.
If you want to stay in the loop, learn from others’ stories, and chat in good company, this program is for you. REGISTER NOW!
Registration is limited based on the venue’s capacity. Registered seats will be held until 5 minutes before the programme begins. After that, any remaining seats will be allocated on a first-come, first-served basis.
Coffee and sparkling wine—a fresh boost for the evening!
During the last break, you can refuel with Irish coffee and rum-flavored coffee at the OTP and NEO booths, and with sweet treats at the DVM doughnut stand. There’s plenty of champagne, too, so after refueling with a little coffee, some bubbly, and a treat, you can get in the mood for the evening—before heading out to the day’s final professional program.
In Focus: Construction Regulations, Market, and Construction Processes
Key Question: What transformations and changes can be expected in one of the cornerstones of the real estate market—namely, construction processes, capacities, and regulations?
In Focus: The Macroenvironment and Market Realignment.
Key Question: Is the Domestic Real Estate Market Heading for a Cleanup or a Restructuring?
Market-shaping forces: interest rates, inflation, the budget, geopolitics, and election cycles. What messages are central banks, governments, and capital markets sending to real estate investors?
Mit jelent a kellő gondosság az EU irányelvek és az adóhatósági gyakorlat tükrében?
Summary, reflection, assessment of the current situation, rebuilding, and looking ahead to the next cycle.
Stay with us after the professional sessions and let’s celebrate together!
We’ll enhance the lively business networking atmosphere with gourmet bites and a diverse selection of drinks. Partos & Noblet HLC will host a champagne bar, while the wine selection will be provided by Jammertal Winery and Winelovers. Of course, our special cocktail bar will be back again this year.
Let’s celebrate together again this year!
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