Ugrás a tartalomhoz

Portfolio Retail Day 2025

Program

L
07:00
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
07:30–08:00
Registration
08:00–10:05
Session I: Where To Go From Here, Hungarian Retail Sector?
Moderator: Kata Tóth, Conference project leader, Portfolio
08:00–08:05  |  Opening
Zoltán Bán, CEO, Net Média (Portfolio Group)
08:05–08:25  |  Challenges for the domestic retail sector in 2025
Bence Gerlaki, Deputy State Secretary, Ministry of National Economy
08:25–08:45  |  Cutting Back or Consuming? What Are Hungarian Households Doing?
István Madár, Senior Analyst, Portfolio
08:45–09:25  |  Leaders’ Roundtable: How Does the Retail Sector Elite Perceive the Industry’s Current Challenges?
Moderator: Zoltán Bán, CEO, Net Média (Portfolio Group)
Gabriella Heiszler, President - CEO, SPAR Hungary Kft.
Kornél Németh, Managing Director, Rossmann Hungary
Sándor Szimeiszter, Country Director in Hungary, Austria and Greece, JYSK
Balázs Várkonyi, Founder of Extreme Digital, CEO of Vatera and Jófogás
09:25–09:30  |  Keynote speech: FMCG-manifesto
Tamás Kozák, Secretary General, National Trade Association
09:30–10:05  |  Panel Discussion: What Is the Future of the Hungarian FMCG Sector?
Moderator: Tamás Kozák, Secretary General, National Trade Association
Ottó Burger, Chief Executive Officer, CBA Kereskedelmi Kft.
Tamás Éder, President, Federation of Hungarian Food Industries
Eszter Kazatsay, Head of Corporate Communications, PENNY Magyarország
10:05–10:30
Coffee break
10:30–12:15
Session II: Clash of Worlds in Retail – Does the Future Belong to Physical or Online Shopping?
Moderator: Kata Tóth, Conference project leader, Portfolio
10:30–10:45  |  The Policy Aspects of a Dynamic and Competitive Retail Sector
Ákos Kozák PhD, Managing Director, Danubia Forum
10:45–10:55  |  Keynote speech
Gábor Borbély, Director, CBRE
10:55–11:35  |  Panel Discussion: Industry Trends in the World of Brick-and-Mortar Stores – The Status and Future of Shopping Centres, High Streets, Retail Parks, and Traditional Small Shops in Hungary
Moderator: Gábor Borbély, Director, CBRE
Ádám Cseresnyési, Head of Leasing, ECE Projektmanagement Budapest
Stefánia Csordás, Head of B2C unit, Westend
Krisztina Deutsch MRICS, Director of Leasing and Marketing, Etele Plaza
Tamás Simon, értékesítési igazgató, Indotek Group
11:35–12:15  |  Panel Discussion: Insights from Hungary’s Leading E-Retailers – Market Building in the Shadow of Temu (and Its Competitors), a Regional Overview, and Effective Growth Strategies
Moderator: Péter Mondovics, Member of Digital Commerce Alliance of Hungary, Marketing Manager, Mastercard
András Deák, Director of Digital Channels, Libri-Bookline
Balázs Laczkó, Owner, Netmarketing, Sneci.hu
Norbert Pörzse, Founder, Vágyaim.hu Online Store
Márk György Szilágyi, Country Manager, Daktela
12:15–13:00
Lunch break
13:00–14:45
Session III: Marketing, Communication, and PR in Retail
Moderator: Kata Tóth, Conference project leader, Portfolio
13:00–13:15  |  The Rise of Retail Media: Redefining and Revolutionising the Entire Advertising Market
Nina Somlói, Senior Associate, PwC Magyarország
13:15–13:45  |  Panel Discussion: Situations and Practices – What Makes Retail Media Soar, and Can it Completely Replace Traditional Media and Social Platforms as a New Advertising Form?
Moderator: Márton Orosz, tartalomfejlesztési igazgató, TriGranit Management Corporation
Fanni Karczub-Lehoczky, Marketing Director, MediaMarkt Hungary
Nina Somlói, Senior Associate, PwC Magyarország
13:45–14:15  |  Panel Discussion: How, and How Not to? The Role of Influencer Marketing in Marketing Communication: Weighing Up the Issues of Reach and Credibility During Product Launches
Moderator: Márton Orosz, tartalomfejlesztési igazgató, TriGranit Management Corporation
Levente Balogh, elnök, tulajdonos, Szentkirályi Ásványvíz Kft.
Renáta Érsek, Commercial Manager, Márton és Lányai Pálinkafőzde
Márk Rákos, talent menedzser, IdomSoft
Noémi Varga, Head of Strategic Marketing, PENNY
14:15–14:45  |  Panel Discussion: Surviving the global e-commerce storm: a marketing strategy for cross-border expansion
Moderator: Boglárka Bogos, COO, Digital Commerce Alliance of Hungary
Kristián Kelemen, Chief Sales Officer, Co-founder, Furbify
Norbert Pörzse, Founder, Vágyaim.hu Online Store
14:45–15:10
Coffee break
15:10–16:55
Session IV: Current Issues in Retail-Tech and Logistics
Moderator: Kata Tóth, Conference project leader, Portfolio
15:10–15:25  |  Cashier-less Stores: Are They Taking Over and Completely Reshaping the Domestic Retail Sector?!
Gábor Toldi, CEO, DTC Solution
15:25–15:35  |  Keynote speech
Tamás Méri, Co-founder & CBDO, Access4You International Kft.
15:35–16:15  |  Panel Discussion: Retail-Tech – Digitalisation, Automation, and the Role of ESG in Retail
Moderator: Tamás Méri, Co-founder & CBDO, Access4You International Kft.
Diána Andri, Chief Sustainability Officer, Decathlon Hungary
Tamás Galambos, Co-founder, Cognitudo.ai
Miklós Luspay, Director, Magyar Nemzeti Bank
Dorka Nagy-Józsa, CEO, Y2Y Ltd.
Tibor Székács, CEO and Co-owner, Kende Retail Operation Kft.
16:15–16:55  |  Panel Discussion: The Intensifying War of Supply Chains: Logistical Challenges in the Retail Sector
Moderator: Dorka Nagy-Józsa, CEO, Y2Y Ltd.
Zsolt Barna, CEO, Waberer’s Group
Gábor Kovács, Commercial Director, FoxPost
András Perényi, CEO, Webshippy Fulfillments
Business networking and a toast to the future of retail

Contact

Organization, General Questions
Kinga Molnár
Kinga Molnár
Event Organizer
Phone: +36-20-491-9087
E-mail:
Program
Nagy Bálint
Nagy Bálint
Lapigazgató, vezető szerkesztő
Phone: 06-1/472-2093 / 33
E-mail:
Kata Tóth
Kata Tóth
Conference Project Leader
Phone: +36 20 386 0751
E-mail:
Sponsorship
Sándor Takács
Sándor Takács
Commercial Director
E-mail:
Ádám Macskássy
Ádám Macskássy
KEY ACCOUNT SALES PARTNER
E-mail:
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