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The present and future of Hungarian (small) trade

Retail Day 2026

The present and future of Hungarian (small) trade

Retail Day 2026

Why should you come?

For the retail sector, 2026 will mark a new turning point: while consumer habits and expectations are constantly changing, the macroeconomic environment, regulatory changes and technological innovations will also fundamentally reshape the industry. It is no longer a question of whether to adapt, but how and how fast players can turn this into a competitive advantage.

The new economy is also changing the global economy, changing macroeconomic and regulatory trends, and the changing business environment.

The Portfolio Retail Day 2026 aims to be a meeting point for key decision-makers, managers and professionals in the retail market, not only to look at the challenges of today, but also to seek answers to the questions that will shape the future. The 2026 event will continue to take a cross-sectoral approach, with players from FMCG, fashion, fuel retail, e-commerce and luxury goods sharing their experiences across a range of segments.

The event will also take a cross-sectoral approach in 2026.

At 2026, special attention will be paid to improving the omnichannel customer experience, the practical application of Retail Tech - especially Artificial Intelligence - and optimising and making supply chains sustainable. Other important topics will include mapping new consumer journeys, the impact of digital sales models and the platform economy, as well as labour market changes, organisational culture renewal and new directions in retail leadership.

A new focus will also look at the full spectrum of the manufacturing and supply chain - from raw material sourcing to product introduction - as competitiveness is increasingly determined by the efficiency of the underlying processes.

Portfolio Retail Day 2026 will offer more than just a conference: it will provide an unrivalled opportunity to network, inspire and share industry knowledge. Whether it's a physical store network, e-commerce or a hybrid model, this event is for those who want to not only survive, but thrive and lead the next era of retail.

Topics

Reflections from senior decision-makers in the retail sector on the current state of the industry and future prospects
The role of public regulation in the functioning of wholesale and retail markets
Developing the omnichannel customer experience and implementing the ideal omnichannel commerce model
Adapting to customer needs and behaviour in a constantly changing market environment
Mapping new consumer routes
Exploring the impact of digital sales models and the platform economy
The practical application of Retail Tech and in particular Artificial Intelligence
The role of artificial intelligence in retail - a comprehensive overview and practical examples of digital transformation
Integrating Retail Tech solutions, digitalisation and automation and ESG in the retail sector
Optimising supply chains and making them sustainable
Challenges and opportunities for supply chain sustainability
Analysis of the full spectrum of the manufacturing and supply chain - from raw material sourcing to product introduction - focusing on the efficiency of the underlying processes that determine competitiveness
Labour market changes, organisational culture renewal and new directions for retail leadership
The role and impact of marketing, communication and PR in the retail world

Városi túlélőbolt-lánc terjeszkedik itthon: brutál árakkal nyomják le az Aldit, Lidlt és még a kínait is 

Jó beszerzésre épített, következetes diszkontkoncepcióval fel lehet venni a versenyt az ismert diszkontláncokkal, sőt még akár a legolcsóbb kínai vagy orosz szereplőkkel...

Közeleg a rajt: együtt a kiskereskedelem döntéshozói és trendformálói a Portfolio Retail Day 2026-on 

Ha új év, akkor ismét Portfolio Retail Day! A 2026-os kiadás egy újabb apropó, hogy közösen keressünk válaszokat a kiskereskedelem jövőjét meghatározó kérdésekre: a szakma vezető szakértői vonulnak fel, hogy megosszák tapasztalataikat az FMCG-től a divaton át az üzemanyag-kiskereskedelemig, az e-kereskedelemtől a luxuscikkekig. Ne maradjon le, regisztráljon most a március 4-i rendezvényre!

OKSZ: Elképzelhető, hogy kiskereskedelmi láncok kivonulnak Magyarországról 

Igen, el tudom képzelni, hogy megszületnek ilyen döntések" - reagálta a Pénzcentrumnak adott interjújában Kozák Tamás arra a kérdésre, számít-e arra, hogy...

In Focus

Prices

Currency:
HUF
|
EUR
Normal ticket
79,900 HUF + VAT/person
for 2 registrations* (-10%)
75,000 HUF + VAT/person
for 3 registrations* (-15%)
72,550 HUF + VAT/person
for 4 or more registrations* (-20%)
70,100 HUF + VAT/person

Co-organizer

Pénzcentrum

Main professional partner

OKSZ

Silver Sponsor

OMS Retail Kft.

Our Sponsors

Hungexpo_2023
Become our sponsor
At the forefront of the market: greater reach, stronger branding, a wider network of contacts and new business opportunities. As a sponsor, you will receive enhanced visibility before decision-makers in the domestic economy and business life, and an exclusive opportunity to build direct relationships. Our sponsorship packages are optimized for B2B or even B2C marketing goals – brand building, lead generation, relevant audience. Contact us and let's build your next successful appearance together!
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Who we recommend it to

wholesalers and retailers
consultant companies
shopping centre operators
middle and senior managers in supermarket chains
all players in the FMCG sector
leaders of e-commerce companies and web shops
fashion industry sellers
brand representatives
retail property operators and developers
communication and marketing agencies

Information

Location and Schedule

Date: 4th March 2026
Location: Radisson Blu Béke Hotel
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      What Our Participants Say

      Professional recognition, community, experience – read what our participants said about us!

      "It gives market players the space to meet, exchange information, get inspired and generate new ideas... it is a pleasure for me to be part of the Portfolio Property Investment Forum!"

      Noah Steinberg FRICS
      Chairman and CEO, WING

      "The Portfolio Retail conference is attended by the full spectrum of the industry and government bodies, so it is well worth a day."

      Heiszler Gabriella
      Managing Director, SPAR Hungary

      "Here is the colour of the energy sector and I think there is information and experience that can be gleaned that can be incorporated into the business decision making of a business leader."

      Jákli Gergely
      Chairman and CEO, Paks II

      Galéria

      Frequently Asked Questions

      Participation Conditions, Registration Process and Deadline, and Actions in Case of Full Capacity

      We warmly welcome all interested individuals over the age of 16 who are interested in the event's professional program, would like to participate, and are open to meeting new partners and high-quality networking opportunities.

      You can register for our events on the portfolio.hu/rendezvenyek page on the respective event's subpage by clicking the "registration" button. Due to GDPR compliance, we can only admit participants who have registered online in advance or on-site, and (in case of paid events) have a paid ticket to the event area. Online registration is possible until midnight the day before the event; after that, we welcome interested parties on-site, where our colleagues will gladly assist at the registration desk with ticket purchases or, in the case of free events, ticket collection.

      In case of full capacity, registration on the website closes, and you can only join a waiting list. In this case, on-site ticket purchases are also suspended. Our colleagues will notify registered applicants on the list about possible participation opportunities depending on available spots.

      What can I expect at the event?
      How to Participate: Offline
      What payment methods are available? Can I pay on-site?

      The participation fee and other costs (room booking, extras, etc.) can be paid by bank transfer or credit card payment during the registration process. It is important to know that in the two days before the event, only credit card payment is available on our website. In the case of paid events, we cannot guarantee participation without payment of the participation fee.

      On the day of the event, bank card payment is also available at the registration desk with the assistance of our colleagues.

      What should I do if I didn't receive the QR code for entry?

      Our system automatically sends the QR code after the payment has been received and accounted for. In case of free participation, the QR code for entry is sent immediately after registration. Please check the spam, social, and other subfolders in your email system as well. The email will arrive with the subject "Entry ticket for (event name)..." from the noreply@portfolio.hu email address.

      If the QR code still hasn't arrived, please check the payment, as the entry QR code is only sent after the participation fee has been paid. After verifying and confirming the payment, please contact our colleagues at rendezveny@portfolio.hu email address. We cannot provide information by phone; in such cases, we can only help in writing.

      For free events, if you still cannot find the QR code after checking all folders, please contact our colleagues by email.

      In case of interrupted card payment, please contact our colleagues at the above-mentioned email address. Upon request, they can issue an invoice or help restart the process.

      What ticket types and discounts are available? How can I use my discount or sponsor code?

      Various discounts are available at our events; you can learn about these on the current event page by clicking here. Please enter the discount, VIP, or sponsorship contract codes in the unique codes field per participant during the process for validation.

      What does the ticket include, and does the participation fee cover accommodation?

      Please check the Prices menu for the exact content of the ticket. The ticket price does not include accommodation costs. If the booking option is available at the event, you can select and book accommodation during the registration process.

      In what language are the presentations and discussions held?

      The official language of our events is Hungarian. For foreign language presentations and international guests, we provide live or AI simultaneous interpretation in Hungarian and English. Please check the availability of this on the information tab, and our colleagues are happy to help at rendezveny@portfolio.hu email address if you have questions.

      Will the presentations or professional content be available online?

      The presentation materials, to which our speakers have given their consent, will be sent in the thank-you letter after the event. Video and audio recordings will not be shared from the event. Articles and analyses about the event from our experts can be read on Portfolio.hu, Agrárszektor.hu, and Pénzcentrum.hu.

      Name change, cancellation

      Online registration is considered an order. Participation in the event requires prior payment of the participation fee. After finalizing and submitting the registration, we do not accept cancellations, we do not refund the ticket. The participation fee must be paid even in case of absence from the event.

      After full payment of the participation fee, however, participation can be transferred. In case of a name change, please write to rendezveny@portfolio.hu email address, our colleagues will send a code with which the incoming participant must also be registered on our site, according to our data management policy. On the day of the event, on-site, colleagues can also help if a name change is necessary due to a sudden event.

      Further information can be found under the Prices tab.

      Supporter and sponsor opportunities

      If you would like to enquire about speaking or sponsorship opportunities, please contact our colleagues here.

      Contact

      Organization, General Questions
      Andrea Kürthy
      Andrea Kürthy
      Phone: +36-20-251-5308
      E-mail:
      Program
      Nagy Bálint
      Nagy Bálint
      Lapigazgató, vezető szerkesztő
      Phone: 06-1/472-2093 / 33
      E-mail:
      Sponsorship
      Sándor Takács
      Sándor Takács
      Commercial Director
      E-mail:
      Ádám Macskássy
      Ádám Macskássy
      KEY ACCOUNT SALES PARTNER
      E-mail:
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