Transforming the real estate market into digital - is a challenge. Doing this on the emerging and unregulated markets - is different. Laura Szabó is an independent business and product consultant for property portals and innovative proptech solutions in the online space. She has partners among the European and Asian property portals helping them to grow, monetise and compete in their own markets. Laura was the Chief Product Officer for ingatlan.com, the Hungarian market leading property vertical. This was a first-hand experience on innovating and operating at the same time on an unregulated property market. Besides strategy, she has gained extensive knowledge in building up an organisation, which serves the needs of an innovative product developer company. She graduated with a Masters degree in e-business from Corvinus University of Budapest, and is a member of Mensa. Right now she is spending much time in Lisbon and India.