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Agricultural Conference 2018

Date: 28th - 29th November 2018   Location: Siófok, Hotel Azúr Wellness ****

28th November 2018

07:50-08:20 Registration

Section I: EU agricultural policy – hundreds of billions at stake

08:10 - 08:15

Opening speech

Zoltán Bán, CEO, NET Média Zrt. (Portfolio)

08:15 - 08:35

Results and prospects in Hungarian agriculture

Speaker: Zsolt Feldman, State Secretary, Ministry of Agriculture

08:35 - 08:45

Video message from European Commissioner for Agriculture Phil Hogan to Hungarian farmers

08:45 - 09:05

The Common Agricultural Policy after 2020

Speaker: Dusan Chrenek, Head of Unit/Senior expert, Directorate-General for Agriculture and Rural Development of the European Commission (DG AGRI)

09:05 - 09:55

Roundtable discussion: Are we winning or losing? - New Common Agricultural Policy from 2020

Moderator: László Hazafi, agriculture journalist, Portfolio/Agrárszektor

Conversation participants:

09:55 - 10:05

Award ceremony and presentation of the "Agrárszektor 2018 - The 50 most prominent people in Hungarian agriculture" publicaton

10:05 - 11:05

Roundtable discussion: Competitiveness is key - International forum on the agriculture of V4 countries

Moderator: Tamás Éder, Director for PR and corporate realtions, Bonafarm Group

Conversation participants:

11:05 - 11:25

Coffee break

Section II: Do banks like agriculture? – Focusing on financing

11:25 - 12:05

Roundtable discussion: Is the direction right? - Bank executives on Hungarian economy

Moderator: Zoltán Bán, CEO, Net Média Zrt. (Portfolio)

Conversation participants:

12:05 - 12:20

Milestones in the development of agricultural businesses - Strategy, changing dimensions, expanding the product range, raising capital

Speaker: Dávid Hollósi, Takarék Agrár Igazgató, ügyvezető igazgató

12:20 - 13:05

Roundtable discussion: Financing as a key issue – What do agriculture businesses need and what are banks asking for?

Moderator: Zoltán Bán, CEO, Net Média Zrt. (Portfolio)

Conversation participants:

Section III/A: Fighting for farmers: Competition in the synthetic fertilizer market

14:00 - 14:15

From potassium mines to premium fertilisers - Introducing EuroChem

Speaker: Robert Geist, Head of Sales Eastern Europe, EuroChem Agro GmbH

14:15 - 15:05

Roundtable discussion: More fertiliser, bigger profit? - Prices, trends, new products and technologies

Moderator: -, Chamber Department Chair, President of the Grain Producer’s Association - Hungary

Conversation participants:

15:05 - 15:40

Coffee break

Section III/B: The future has begun – Precision farming on the rise

13:40 - 13:55

Technology or agronomym or the utility of precision farming

Speaker: Mihály Lajos, CEO, Agrofil-SZMI Kft.

13:55 - 14:10

GPS or precision farming system?

Speaker: György Karpjuk, CEO, AgroPilot Kft.

14:10 - 14:25

Mobile networks and the benefits of digital farming


14:25 - 15:20

Roundtable discussion: How to decide? – Advantages and potential pitfalls of precision farming

Moderator: Gábor Kemény, mb. főigazgató, Research Institute of Agricultural Economics

Conversation participants:

15:20 - 15:40

Coffee break

Section III/C: Variant experiments: What to plant next year?

13:40 - 13:55

Ships in the service of grain shipping

Speaker: Tibor Mátyás, CEO , DDSG Mahart Kft

13:55 - 14:05

Sustainable agriculture - Produce market sales using the EU's ISCC standard

Speaker: Marianna Nagy, ügyvezető igazgató, Max Savaria Kft.

14:05 - 14:15

Results of post-registration variant experiments on wheat and corn in 2018

Speaker: Gábor Polgár, Executive director, Hungarian Seed Association and Product Council

14:15 - 15:15

Roundtable discussion: 10 tons of wheat or 30 tons of corn from a single hectare? - The results and lessons of this year's growing trials, produce market outlook, quality assurance

Moderator: Gábor Polgár, Executive director, Hungarian Seed Association and Product Council

Conversation participants:

15:15 - 15:40

Coffee break

Section III/D: Scorching drought, exploited farmland – Irrigation development and soil protection

14:00 - 14:15

Soil stabilisation and soil protection

Speaker: József Wágner, mezőgazdasági üzletfejlesztő, Carmeuse Hungária Kft.

14:15 - 15:05

Roundtable discussion: Who stands to profit from the new irrigation development strategy? – The most pressing tasks in soil protection

Moderator: András Molnár, Deputy Director, Research Institute of Agricultural Economics

Conversation participants:

15:05 - 15:40

Coffee break

Section III/E: Animal health crisis

13:40 - 13:55

How to protect against African swine fever? – Measures by the authorities

Speaker: Lajos Bognár, országos főállatorvos, Agrárminisztérium

13:55 - 14:10

Let the chips fall where they may – The future of animal husbandry under the spectre of epidemics

Speaker: Zoltán Fórián, leading agricultural expert, Agricultural Competence Centre, Erste Bank Zrt.

14:10 - 15:05

Roundtable discussion: Swine fever: How to proceed in Hungarian swine sector – Development directions in animal husbandry

Moderator: Zoltán Fórián, leading agricultural expert, Agricultural Competence Centre, Erste Bank Zrt.

Conversation participants:

15:05 - 15:40

Coffee break

Section III/F: Wine-growing success stories

13:40 - 13:55

Generational conflicts due to IT

Speaker: Károly Bűdi, Managing Director, Agro-Tár Kft.

13:55 - 14:10

Change of generations in a family business

Speaker: Zsolt Hegedűs, Farmer, Hegedűs Farm

14:10 - 14:30

Change of generations in a big plant - From banking to agriculture

Speaker: Gergő Soltész, Owner, Ostorosbor Pincészet Zrt.

14:30 - 15:15

Roundtable discussion: Is it worth investing in? - This is how top Hungarian winemakers do it

Moderator: Dávid Hollósi, Takarék Agrár Igazgató, ügyvezető igazgató

Conversation participants:

15:15 - 15:40

Coffee break

Section IV/A: Agricultural integration: New rules to be introduced

15:40 - 15:55

Long-term production management contracts – Integration in the foreground

Speaker: Zoltán Mikó, Chairman of the arbitration court, honorary associate professor, Hungarian Chamber of Agriculture

15:55 - 17:10

Roundtable discussion: How to make new contracts? – The future of agricultural integration in Hungary

Moderator: László Hazafi, agriculture journalist, Portfolio/Agrárszektor

Conversation participants:

Section IV/B: The dawn of digital agriculture

15:40 - 15:55

Targeting greater profitability - How to monetize digital information?

Speaker: Miklós Maróti, Managing Director, AgroVIR Kft.

15:55 - 16:10

Trends in sending and receiving data - Cloud-based support for precision farming

Speaker: Kornél Szabó, Managing Director, JGP® project leader, Dr. Szabó Agrokémiai Kft. - Jó Gazda Program®

16:10 - 16:25

Hungary's Digital Agricultural Strategy - Let's cash in on it!

Speaker: Péter Varga, Specialist, Digital Welfare Programme

16:25 - 17:15

Roundtable discussion: Subsidies and programmes in the Digital Agricultural Strategy - What can farmers expect?

Moderator: Veronika Erős, Cluster Manager, Agrárinformatikai Klaszter

Conversation participants:

Section IV/C: Masterstrokes in agricultural marketing

15:40 - 15:55

Brand building and successful communication in the new digital world

Speaker: Ákos Starcz, Managing Partner, Dialogue Creatives

15:55 - 16:15

Persuasion and influencing techniques in agriculture - How to guide the decisions of produicers in an ethical manner?

Speaker: László Újszászi Bogár, Specialist, Corvinus University

16:15 - 16:30

How do people get informed in agriculture? - Facts and misconceptions about decision-making

Speaker: Árpád Pólya, consultant, Agrostratéga

16:30 - 17:15

Roundtable discussion: The secret of successful marketing - How to sell in the 21st century?

Moderator: Árpád Pólya, consultant, Agrostratéga

Conversation participants:

Section IV/D: Protein time bomb: time to become self-sustaining

15:40 - 15:55

Increasing demand for protein – Opportunities in the new national protein scheme

Speaker: Csaba Gyuricza, Director, Nemzeti Agrárkutatási és Innovációs Központ

15:55 - 16:10

Present and future of the soybean in Hungary

Speaker: Zoltán Bene, Manager, Karintia Kft.

16:10 - 17:10

Roundtable discussion: How to profit from the national protein scheme? – Fodder receipts and dilemmas

Moderator: Tamás Petőházi, President, Grain Producers’ Associaton of Hungary

Conversation participants:

Section IV/E: Food industry looking for hundreds of billions

15:40 - 15:55

Food industry investment subsidies and tender results in the Rural Development Scheme

Speaker: Miklós Zsolt Kis, State Secretary, Ministry of Agriculture

15:55 - 16:50

Roundtable discussion: In need of thousands of billions of forints – Food industry development opportunities today and after 2020

Moderator: Zoltán Takács, Deputy-CEO, FHB Bank

Conversation participants:

Dinner, evening programmes

18:00 - 20:30

Reception dinner in the lobby

Event programmes:

  • Palinka-, whisky-, wine-, champagne and gin tasting
  • Bowling
  • Live music will be provided by Gypsy lead violinist József Csonka and his band from 18:00 
  • followed by Black Velvet from 20:00

23:00 - 23:30

Nighttime stuffed cabbage

29th November 2018

08:15-08:45 Registration

Section I: Before a landslide?

08:45 - 09:00

Lessons and consequences of land lawsuits in the agricultural chamber

Speaker: András Mikó, Private Lawyer, Hungarian Chamber of Agriculture

09:00 - 09:15

Off the beaten path - Land assessment propped up by digital site surveys

Speaker: Ákos Sáhó, CEO, Agrotax Kft.

09:15 - 09:35

Main changes in landholding policy regulations

Speaker: Representative of Ministry of Agriculture

Speaker: Tamás Andréka, Department head, Agriculture Ministry

09:35 - 10:25

Roundtable discussion: Fundamental changes in domestic land regulations – What should owners and users of farmland look out for?

Moderator: László Hazafi, agriculture journalist, Portfolio/Agrárszektor

Conversation participants:

Agrarian Academy – Produce market seminar

11:00 - 14:00

Produce market seminar

Speaker: Gábor Bidló, owner, Budagabona Kft.

Section II: 2018 accounts

10:25 - 10:45

The year in review: After storms and droughts – A difficult year for crop-growers

Speaker: Tamás Petőházi, President, Grain Producers’ Associaton of Hungary

10:45 - 11:05

The year in review: Animal husbandry deserves better – Waiting for breakout opportunities

Speaker: Zsombor Wagenhoffer, Director, Hungarian Animal Breeders Association

11:05 - 11:25

The year in review: Weather rules supreme – A mixed year in horticulture

Speaker: Ferenc Ledó, Chairman, FruitVeB

11:25 - 11:45

Coffee break

Section III: Educational: Success stories and strategies in agriculture

11:45 - 11:55

The latest results in the hybridisation of arable land crops

Speaker: Zoltán Blum, Managing Director, Saaten-Union Hungária Kft.

11:55 - 12:05

How to set up a profitable apple juice venture?

Speaker: Viktor Szabó, CEO, Bold Agro Kft.

12:05 - 12:15

Supersweet tomato - in greenhouse

Speaker: Zsolt Márkus, General Manager, Garden Invest Zsana Kft.

12:15 - 12:25

Orchid house heated using biogas

Speaker: István Molnár, CEO, Agrár Béta Kft.

12:25 - 12:35

Buffalo farming and the biomarket

Speaker: László Szabó, Owner, Tarkarét Biofarm

12:35 - 12:45

Weiging cattle - using mobile phones

Speaker: Gergely Boromisza, CEO, Agroninja Kft.

Section IV: Vital finances: subsidies and taxing in agriculture

12:45 - 13:05

This year's agricultural subsidy payments and 2019 plans at the Hungarian State Treasury

Speaker: Anikó Juhász, Deputy State Secretary, Ministry of Agriculture

13:05 - 13:25

How to go on, Hungarian agriculture? - Proposals by the chamber ro overhaul the tax stystem and operating structure

Speaker: Representative of the Hungarian Chamber of Agriculture

Speaker: István Cseszlai, Strategic Director, Hungarian Chamber of Agriculture

13:25 - 14:15

Roundtable discussion: Will producers have more money left? - A comprehensive reform in agricultural taxation

Moderator: Gergely Papp, Deputy Director General, Hungarian Chamber of Agriculture

Conversation participants:

14:15 - 14:20

Closing remarks

14:20 - 15:00

Closing lunch

Our Sponsors


Organisation, general questions

Kata Tóth
  • Kata Tóth
  • event organizer
  • Phone: +36 1 646 4383
  • Email:
Krisztina Kovács-Kopp
  • Krisztina Kovács-Kopp
  • operative event director
  • Phone: +36 1 770 7373
  • Email:


Attila Bacsa
  • Attila Bacsa
  • Key-Account manager
  • Phone: +36-30-650-9833
  • Email:


László Hazafi
  • László Hazafi
  • Email:
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