The coronavirus has shaken even the retail government securities market, which had previously appeared immovable, while investment funds lost a lot of money and retirement savings also had to work off substantial losses. Banks and the finance sector are focusing on the digital transition, and this new world requires a new sales model and a new approach. In this section, we will find out how Hungarian top executives see the current situation of the savings market.
The digital transition and online customer service are redrawing not just the present but also the future of the Hungarian savings market. Where will the investment and savings industries will be 10 years from now? Does the new world need bank branches and physical presence, or will customers be able to take care of everything while sitting on a couch at home? But what will happen to agents and private bankers? Where will all this lead in the Hungarian savings market, and who will emerge as winners?
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