A new optimum is beginning to emerge in Hungarian healthcare. The private sector has truly found its footing, driven by continuous developments and investments, with an ever‑wider array of specialities and a parallel increase in complexity. At the same time, a recovery in consumer demand—driven by improving consumer sentiment and the easing of inflation—was essential, and it is no less significant that the public healthcare system shows no signs of improvement, prompting growing calls for substantive intervention for a comprehensive reform of Hungarian healthcare. In this context and operating environment, the sector’s most influential players, key opinion leaders, foremost figures, and the leading representatives of the ecosystem surrounding private healthcare companies will convene at the ninth Private Health Forum. Our invited speakers and the hundreds of professional participants will discuss in multiple concurrent sessions, for example, the future direction of the domestic healthcare system, how this will impact the operations of private providers, which segments of the sector could be the relative winners or losers in the coming period, where capacity should be increased, where significant growth potential still exists, and where the market is already saturated and competition is fierce. Naturally, we will also showcase the latest trends and indeed lead the market in these areas by placing a strong emphasis on innovative digital solutions, the importance of prevention, and the shared responsibility of individuals and professionals in maintaining health.
This is what Private Health Forum 2024 was like: