We start with the big picture: the discussion will cover the current state of the global and Hungarian insurance markets, the government's views on the sector's most pressing tasks, and the issues currently occupying the interests of the insurers' representative body, MABISZ. The first session will conclude with an assessment by insurance company leaders on strategy, the relationship between the state and the market, and growth prospects.
In the II/A session, the audience will hear five presentations, thematically connected by one of the main drivers of the market: technology. The discussion will address digital identity in insurance, showcase practical AI examples, and provide insights into the intricacies of observability and insurtech problem-solving.
The Hungarian National Bank has released its "Ethical 2.0" regulatory package, which consists of five elements and will, after extensive preparation, come into effect in three stages between January 1, 2025, and January 1, 2026. In session II/B, we will explore from a practical perspective the biggest challenges in implementation according to the MNB and market participants, as well as the causes and potential consequences of the series of changes affecting unit-linked life insurance.
In the III/A session, we will focus on two non-life insurance areas in two panel discussions: on the one hand, home insurance, which will undergo the March housing campaign test for the second time this year to see what value they offer for customers in a more concentrated competitive environment. On the other hand, we will also address the situation of the motor insurance market, which has been heavily impacted by the windfall tax and the ageing vehicle fleet and is perhaps already past the peak of the soaring claims inflation.
Short-term events and long-term trends are shaping the business processes of the Hungarian life insurance market, from PMÁP interest payments and the growing interest in foreign currency programmes to the long-expected yet uneven growth of term life insurance and changes in customer expectations. Two presentations and a panel discussion will explore all of this in session III/B.
In session IV, alongside a presentation by one of Hungary's most prominent psychologists, Imre Limpár, on intrinsic motivation, there will also be lectures on digital insurance and digital citizenship. As the professional programme concludes, something unprecedented will follow: non-insurance resellers will share with the audience what they do and how they view the insurance market.