Alex Baker

Alex is the Founder and CEO of Retail Tech X, a value-driven tech start-up with the mission of impacting peoples retail experiences and contribute to a better world. He has 13+ years of experience in the digitalisation of retail with positions such as CMO, Disruption Facilitator, Chief Commercial Officer both in the start-up scene but also at Swedish FMCG giant ICA Group as head of concept for digital in-store and innovation. He is a keynote speaker and lecturer in retail, disruption and innovation, in addition to being an investor and partner in tech start-ups focusing on data, machine learning and customer experience for retailers.