Christian Majgaard
Christian Majgaard headed Global Brand & Business Development at LEGO, and was a member of the global executive team. Acclaimed by Fons Tompenaars as one of 21 leaders for the 21st century, Christian is a highly respected figure in marketing and innovation. At Lego, Christian’s 25 year career with the company took in positions including Head of International Market Research and Head of EU Marketing. Ultimately he had overall responsibility for global brand and productdevelopment for both the core toy business and other areas - from licensing to theme parks. He also led the internationally recognised brand into the computer games market, and film merchandising with a.o. Harry Potter and Spiderman franchises whilst never ignoring the core product. Christian now divides his time between creative and brand consulting, non-executive roles, writing and speaking. In presentations he explains why branding is about business development, not communications. Using both Lego and other brands as examples, he maintains there’s no such thing as mature markets - only tired marketers.
Corporate Energy Management 2026
Construction Industry 2026
AI in Business 2026
25 years of Portfolio Conferences
The Portfolio Group's events division has been shaping the professional events market for more than two decades, maintaining its position as market leader. We organize an average of 70 business conferences and nearly 10 award ceremonies annually throughout the country, setting the tone in nine industries: economy, agriculture, real estate, healthcare, finance, automotive, energy, IT, and sustainability. We reach 40,000 participants annually. The Portfolio Events name is a guarantee of high-quality professional content and outstanding B2B and B2C networking – in premium hotels, exclusive environments, with opportunities for business networking and lead generation. To date, more than 6,000 speakers and more than 30,000 companies have participated in our events: experts, senior executives, decision-makers, opinion leaders, and owners. Join us and take your business to the next level – we provide the top community in the domestic business sphere!