Ilona Taillade

Ilona Taillade is the managing partner of Real Estate Partners (REP), an early-stage investment vehicle with a focus on innovative retail and technology businesses within real estate.Managing a number of operations for the umbrella company focusing on creative and marketing developments. Ilona Taillade, has created campaigns for the likes of Pepsico, Nissan, AccorHotels, North Face, Swarovski and Net-A-Porter. Previously recruited from Australia to Europe with the task of transforming a traditional advertising agency into a cross-­media marketing consultancy, she’s passionate about creating new ways for established brands to collaborate and help young brands enter the retail industry.Ilona is the CEO of BrandSpots, a European full-service pop‐up solution agency and consultancy, creating retail formats, supporting events and experiential marketing campaigns in physical locations. The CMO of We Are Pop Up, the world’s first peer- to-peer platform, marketplace and booking platform for temporary space and co­‐ founder of ICYMEDIA, Europe’s alpine media specialist, while serving on the board for Europe Real Estate (REP), a European real estate media publishing and marketing company.