She is a branding professional with 27 years experience in internal and external branding. She worked for 11 years in the FMCG and Retail sectors (Unilever UK and Hungary, Tesco, Bonafarm- Pick, Mizo) and for 17 years in the Hungarian banking sector in senior leadership positions. She was the marketing director of Citibank Hungary starting in 1999 and being in charge of credit cards and unsecured lending launch to Hungary. Then she joined Budapest Bank , where she led the repositioning and rebranding of the bank. Moving on after 5 years she was in charge of the Sberbank brand launch to Hungary. In 2014 she joined Erste Bank where she rolled out the #believeinyourself positioning and her recent accomplishment is the George brand launch to Hungary. Her professional focus is the integrated communication of purpose driven brands.