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Zsombor Varga

Company: Toyota Central Europe
Job title: PR Manager
I am a sales and communication/marketing professional with over two decades of experience gained in automotive industry in various management positions (Michelin, Ford, Toyota and Lexus) with proven record of delivering results and increasing brand awareness through multiple award-winning multi-pillar campaigns. I have extensive knowledge of multicultural environment and markets, deep understanding of both digital and traditional media, strong negotiation skills and a passion for developing a story that speaks to and aligns the customer. Besides having strong background in automotive industry via both strategic, tactical, and hands-on experience, I am a passionate advocate of sustainability, ecological approach and equal rights, and I am a regular performer in these fields and in that of motivational speeches.
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