A paradigm shift is coming in IT development, digitalisation switches to a new gear. The appearance of ChatGPT and the boom in the AI industry reshaped previous digitalisation objectives within a few months practically in every sector; it turns out that artificial intelligence can do much more than anyone would have thought. The world’s largest software companies invest incredible amounts of money into technological developments, the boom is creating new corporate tools that can rewrite sectors fundamentally, overturn taboos, and subvert market rules that were previously thought to be fixed. We will talk to top leaders of Hungarian large companies about how we can prepare for the changes and what the Hungarian reality is today when it comes to digitalisation.
09:00 - 09:05
09:05 - 09:25
Brave New World – Global polycrisis or a systematic risk
As a result of the combination of numerous factors, our living conditions will change significantly in the near future, and, in order to sustain a liveable life, we have to adapt to the new conditions to our best knowledge and our best intent. Deal with the question, learn the facts, and accept the change. This is a prerequisite to understanding the challenge. And this will be the first step on the way to gaining awareness...
Speaker: Balázs Stumpf-Biró, collapse-researcher, Co-founder of the Cassandra Programme
09:25 - 09:45
Financing digital transformation directly from EU funds – How is it possible?
Speaker: Bernadett Petri, Közigazgatási és Területfejlesztési Minisztérium közvetlen uniós források felhasználásának koordinációjáért felelős miniszteri biztos, ügyvezető igazgató Magyar Fejlesztésösztönző Iroda (MFOI)
09:45 - 10:45
Executive panel: AI-boom and digitalisation in Hungary – Are those who lag behind really missing out?
Moderator: Zoltán Bán, CEO, Net Média Zrt. (Portfolio Csoport)
Conversation participants:
Digitalisation is not only a nice-sounding, abstract buzzword; concrete solutions, and not least, money and financing are needed to reach actual goals. In this session, we will talk about the digital transformation of the SME segment, the newest corporate governance tools, and applying for direct EU funding through case studies and presentations.
11:10 - 11:25
Artificial Intelligence and company efficiency improvement
Speaker: Bálint Koródi, CEO, Telvice Zrt.
11:25 - 11:40
EU AI regulation in the pipeline – What do you need to know about AI Regulation?
Speaker: Dr. Attila Menyhárd, lawyer, VJT & Partners
11:40 - 12:30
Panel discussion: AI, chatbots, and end-to-end digitalisation – Digital transformation levels up
Moderator: Ádám Turzó, Analyst, Portfolio
Conversation participants:
Digitalisation is not only a nice-sounding, abstract buzzword; to reach actual goals, concrete solutions are needed. In this session, we will talk about digitalisation background processes, robot technologies, and the newest tools for company management through case studies and practical presentations.
11:10 - 11:30
Corporate management 4.0, which ERP does not solve
Speaker: László Varga, Director of Business Development, DMS One Hu
11:30 - 11:50
We are growing out of a few things: Corporate service management case study on GLS
Speaker: Anita Zakrzewski, sales manager, TOPdesk Magyarország Kft.
11:50 - 12:30
Panel discussion: They have succeeded already! – Digital transformation from EU funds: Three Hungarian success stories
Moderator: Péter Sere, Senior Expert, Magyar Fejlesztésösztönző Iroda
Conversation participants:
Digitalisation’s innovative technologies are already here and proving themselves in more and more areas. In this session, we will discuss choosing between cloud and traditional on-premise IT systems, advantages and disadvantages, process automatisation and blockchain possibilities.
13:30 - 13:45
What is blockchain good for today and what will we use it for tomorrow?
Speaker: Tamás Czeglédi MBA, Co-founder, Blockchaineum
13:45 - 13:55
13:55 - 14:45
Panel discussion: Cloud vs. traditional IT – Business aspects in the focus
Moderator: Dániel Dojcsák, marketing communications director, Shiwaforce
Conversation participants:
The session will include case studies and practical presentations.
13:30 - 13:50
Resilient, innovative, digital - The business of the future is the decision of today
Speaker: Levente Czimbalmos, project manager, Hungarian Chamber of Commerce and Industry, Modern Enterprises’ Program
13:50 - 14:10
The case of Erste Bank with chatbots – Experiences and lessons learnt
Speaker: László Bek-Balla, Head of Digital & Contact Center, Erste Bank Hungary
14:10 - 14:30
Higher education’s role in companies’ digital transformation
Speakers:
14:30 - 14:45
A significant part of IT projects is connected to regulation changes; we will discuss future compliance challenges, the coming domestic and EU regulatory environment, state digitalisation projects, and the challenges of the digital world connected to all of these.
15:05 - 15:20
Handling personal data in the digital world – What must we pay attention to?
Speaker: dr. Tamás Bendik, chief advisor, NAIH
15:20 - 15:35
Digital touristic ecosystem – Why is the National Tourist Information Centre the future?
Speaker: Krisztina Szántó, , Hungarian Tourism Agency
15:35 - 16:15
Digital compliance roundtable
Moderator: dr. Andrea Megyeri, Head of Innovation and Content Transformation, Wolters Kluwer Hungary Kft.
Conversation participants:
16:15 - 16:20
Closing marks
Be our guest for a glass of champagne after the technical programme, and do not miss out on the networking opportunity with the conference’s participants and speakers!
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