The generative AI boom is also shaking up the banking sector: it is no longer just about theoretical decisions and burning money on genAI projects but delivering real results. Meanwhile, fintechs are gaining more and more customers and increasingly threatening the markets of universal banks across various areas, forcing management to respond once again. This is no easy task, as regulators continuously assign banks with development and business-related responsibilities. The qvik could revitalise the electronic payments market, and digital transformation is far from over. Senior executives share their strategies and how they are addressing these challenges.
09:00 - 09:05
09:05 - 09:25
This Is What Hungary’s Artificial Intelligence Strategy Looks Like
Speaker: Dr. László Palkovics, Minister, Ministry of Technology and Industry (TIM)
09:25 - 09:40
What Might Payment Market Megatrends Bring to Hungary?
Speaker: Gergely Márkus, Country Manager, Mastercard
09:40 - 10:35
Top Managers’ Roundtable – AI, Fintech Competition, and Digital Transformation in the Banking Sector
Moderator: Zoltán Bán, CEO, Net Média (Portfolio Group)
Conversation participants:
The generative AI boom has entered banks but it does not stop at supporting office processes or replacing simple intellectual ‘robot work’. AI can create new business use cases and completely transform banking. First, online banking transformed everyday finances, followed by mobile banking; now, generative AI agents may revolutionise customer relationships. This session will discuss the innovation and business impacts of the generative AI trend.
11:00 - 11:15
From Individual Productivity to Digital Colleagues – Generative AI in the Banking Sector
Speaker: Gyula Kovács, Co-Founder, Managing Director, Neuron Solutions
11:15 - 11:30
Generative AI in Banking IT Systems – Tackling the Integration Challenge
Speaker: Márk Hetényi, CEO, founder, R34DY
11:30 - 11:45
EU AI Act – What Can We Expect in Hungary and How Should Businesses Prepare?
Speaker: Dr. Viktor Vajda LL.M., Deputy Executive Director, Neumann János Nonprofit Közhasznú Kft.
11:45 - 12:30
Roundtable – What Will the AI Revolution Bring to the Banking Sector?
Moderator: Andrei Damsa, Data scientist, Neuron Solutions
Conversation participants:
Although banks have stepped up a level in digital services over the past few years, only those with a well-thought-out innovation strategy can thrive in the fierce competition. Banking innovation is driven not only by AI technologies but also by improved UX, regulatory changes, enhanced security, process automation, and cost reduction. How can low-code/no-code tools support development, and how is generative AI reshaping the work of IT departments in banks? Digital and IT leaders from the banking sector will discuss the hottest trends in innovation and technology.
11:00 - 11:15
11:15 - 11:30
How Can a Modern Back Office System Drive Business Growth in Practice? – Gránit Bank’s Experience with Clavis NXT
Speakers:
11:30 - 12:25
Roundtable – New Technologies, Innovation, and Efficient IT – What to Develop and How
Moderator: Dániel Dojcsák, Marketing Communications Director, Shiwaforce
Conversation participants:
While there is a focus on 'protecting' cash in Hungary, the development of the electronic payments market continues without pause: mobile payments are steadily gaining popularity, qvik payments are quietly conquering the online space, and they appear more frequently in the physical world as well. What new developments are emerging in the domestic market, and what challenges need to be addressed? This will be discussed in the session.
13:50 - 14:05
The Rise of Qvik – How Is Hungary’s Digital Payment Infrastructure Evolving?
Speaker: Miklós Luspay, Director, Magyar Nemzeti Bank
14:05 - 15:05
Roundtable – Qvik, Mobile Payments, ATM Installations, and Cash – Payment Trends and Innovations
Moderator: Ádám Turzó, Analyst, Portfolio
Conversation participants:
The banking sector’s digital transformation is still unfolding. Modern technologies and generative AI tools can accelerate the process, while the development and upgrading of legacy infrastructure is essential. In this session, we will explore the most important trends and innovations in digital transformation through practical presentations and case studies.
13:45 - 14:00
Fintechs vs. Banks – What Are the Most Exciting Global Use Cases?
Speaker: Livia Judith Szabó, founder, Moshulu Enterprise Partners Inc.
14:00 - 14:20
GenAI Use Case – How Can We Enhance Customer Experience with Artificial Intelligence?
Speakers:
14:20 - 14:45
Case Study: How to Successfully Modernise the Front-End? - Lessons Learnt from the Introduction of the Client Portal
Conversation participants:
14:45 - 15:00
DÁP E-signature – A Breakthrough in Customer Digitalisation
Speaker: Sándor Székely, CEO, CCM and DAP Expert, DBX Kft.
15:00 - 15:15
Digital Wallets in the Financial Ecosystem – Are Mobile Apps Really the Future?
Speakers:
Fraudsters work tirelessly to seize bank customers’ money, and the sector defends customers' funds and its reputation through technological innovations and educational campaigns. The generative AI trend allows fraudsters to carry out more targeted and automated attacks, for which the sector must be prepared. Meanwhile, system protection and cybersecurity remain high priorities. How does the Central Fraud Filtering System assist in this defence? What trends do cybersecurity leaders observe, and how do they choose their strategies?
15:25 - 15:40
Central Fraud Filtering System – How to Catch the Fraudsters
Speaker: Bence Marosi, Business Director, Giro Zrt.
15:40 - 15:55
DÁP (Digital Citizenship) Identification in Banks
Speaker: Gergely Baján, Product Division Manager responsible for the development of DÁP, IdomSoft
15:55 - 16:45
Roundtable – Cybersecurity and Fraud Trends – How Do We Defend Against Fraudsters?
Moderator: Turul Balogh, Cybersecurity Expert, Informatikai Biztonság Napja (ITBN)
Conversation participants:
How aware are online shoppers? How have trends changed in recent years? What communication and educational solutions are service providers using to reinforce secure shopping? What should be communicated to consumers? How advanced, receptive, and open are we to new technological solutions?
15:25 - 15:40
15:40 - 16:15
Round table discussion
Moderator: Péter Szeder, Digital Strategy Manager, IPG Mediabrands
Conversation participants:
We invite you to join us for a standing reception where professional discussions can continue in a more relaxed atmosphere. It is the perfect opportunity to build new business and partnership connections or strengthen existing ones. Meet and raise a glass with key players of the banking sector: top executives, fintech experts, consultants, regulators, startup founders, and IT professionals, all in one place!
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