2024 was a pivotal year for the Hungarian real estate market in many respects, which is why 2025 was awaited with strong optimism – hopes for a revived investment market, clearer conditions, and a shift towards greater predictability and renewed growth. While the first half of the year has not delivered a full breakthrough, there are positive signs to hold on to. By the end of September, the Hungarian real estate market may be entering a new cycle, as we already see deals, transactions, and developments starting or underway. The event will focus on these dynamics, as well as the most pressing domestic, international, global and local economic and political factors shaping the market today, at the year’s most important real estate business and networking event.
08:30 - 08:40
Opening Session – Ready for a New Cycle?
Speaker: Gergely Ditróy, Business Development Director, Portfolio
08:40 - 08:50
Rethinking the Strategy: We are coming back stronger and more experienced
Speaker: Noah Steinberg FRICS, Chairman & CEO, WING
08:50 - 09:05
09:05 - 09:50
Panel Discussion: Paradigm Shift or Return to Normal?
How are regulatory, economic, and technological changes reshaping development and investment decisions?
Moderator: Dr. Dániel Ódor MRICS, Partner, Taylor Wessing
Conversation participants:
09:50 - 10:30
Panel Discussion: Macro Panel – In the Shadow of the Elections
Interest rates, inflation, growth – what should we expect in the second half of 2025?
Conversation participants:
One of the biggest challenges in recent years has been the future of our offices and office buildings. Pressure came from all sides, and to this day, their present and future remain uncertain. Is the market splitting completely? Will certain buildings be repurposed? Are new ones being built? Can existing ones be sold? What incentives are now needed to attract or retain tenants? Meanwhile, the facilities management sector is struggling to keep pace with lightning-fast shifts in trends and expectations. But do we have the knowledge and capacity to keep up? In the end, though, the bill still has to be paid.
10:50 - 11:05
Case Study: Data-Driven Office Management: Artificial Intelligence in Operations
11:05 - 11:45
Panel Discussion: Fierce Competition and Transforming Services in the Operations Market
Technology, comfort, sustainability, data, and well-being – is the premium office and its available services becoming one of HR's most important tools once again? But who will pay the bill?
Conversation participants:
11:45 - 11:55
Presentation: Will AI and AI Agents Reshape the World of Work and the Workplace?
What impact will, or could, artificial intelligence have on office buildings?
11:55 - 12:40
Panel Discussion: How Cut-Throat Is the Competition in the Office Market?
Flexible offices, new leasing models, ESG pressure, surging AI, invisible returns, dried-up developments, and stagnant occupancy levels.
We will explore three key sectors with leading experts – each of which makes a visible and significant contribution to Hungary’s GDP and its functioning. What lies ahead for shops (retail), hotels (tourism), and markets affected by technological advancements and climate change (tech and energy industries)?
10:50 - 11:25
Panel Discussion: Gen Z vs Boomers – A New Retail World Between Two (Digital) Extremes
What are the latest impacts and trends shaping the physical retail sector? Is the tougher challenge the customer or the regulator?
11:25 - 12:00
Panel Discussion: Is the Hotel Market Still Flying High? – Trends, Developments, and Outlooks
12:00 - 12:45
Debrecen – The New Centre of Growth?
All about the city’s key investment and development opportunities.
Conversation participants:
The Hungarian real estate market is now facing an unprecedented level of unpredictability and uncertainty, driven by a multitude of factors that extend well beyond the sector itself. War, inflation, climate crisis — not to mention domestic economic and political risks. Is this the time to take risks, or is slamming on the brakes the only rational option?
13:30 - 14:10
Panel Discussion: Honest Talk About Yields and Today’s Investment Reality
Time for full transparency: where do we stand on trust, pricing, and expectations?
Conversation participants:
14:10 - 14:50
Panel Discussion: Financing Dilemmas
Are risks being repriced? And if so – in which direction?
Conversation participants:
One of the most exciting areas in the real estate market is the repurposing, repositioning, and revitalising of buildings that, while likely well located, are technically or otherwise challenging to utilise commercially. This market segment is rapidly gaining ground. But location matters not only within a city but across the country as well. So what does Debrecen have to offer today as a real estate hotspot?
13:30 - 14:10
Panel Discussion: Digitalisation and Sustainability – Still Putting the Market Under Extreme Pressure
14:10 - 14:50
Repurposing, Repositioning, and Redevelopment Are Booming
Is this the winning business model today? – "No risk, no reward" – These are the key lessons and tasks ahead.
This year’s standout submarket is the residential sector, which is keeping not only property developers afloat but also key players in the construction industry during these challenging times. But is the positive sentiment still holding? How limited are buyers’ opportunities? Can the construction industry continue to operate more competitively and efficiently without compromising on the expected quality?
15:15 - 15:55
Panel Discussion: New-Build Housing Market – Is the Outstanding Momentum Behind 2025’s Success Story Still Holding?
Homes are being built, prices are rising, and demand remains high. Is there anything that could slow this momentum, or will the residential property market continue to soar?
15:55 - 16:30
Panel Discussion: Construction Industry – Can It Be More Efficient and Affordable?
What solutions does the construction sector offer to the Hungarian real estate industry? From what, how, and at what cost?
After a booming half-decade, the industrial and logistics property sectors are now starting to feel the ripple effects of global economic uncertainty. But how deep is the disruption – and how long will it last?
Real estate is not a sprint. Decisions are made for the long term; the future must be forecast not just for hours or days, but for decades ahead. What are the key players in the market seeing right now?
15:40 - 16:20
Panel Discussion: How Big a Hole Is the Slowing Economy Punching in the Logistics and Industrial Property Market?
Amidst a slowing economy riddled with millions of uncertainties caused by the global trade war, the logistics and industrial property sector appears to be one of the clearest losers in the real estate market. But how big is the problem — if there is one at all?
Moderator: Ádám Székely, Managing Director, Owner, Innovinia, IFK, Vice-chairman
Conversation participants:
16:20 - 17:00
Panel Discussion: Looking Ahead!
Let’s review the challenges and define the tasks ahead for the Hungarian property market to kick off another successful year!
Moderator: Gergely Ditróy, Business Development Director, Portfolio
Conversation participants:
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