Portfolio Property Investment Forum 2025

2024 was a pivotal year for the Hungarian real estate market in many respects, which is why 2025 was awaited with strong optimism – hopes for a revived investment market, clearer conditions, and a shift towards greater predictability and renewed growth. While the first half of the year has not delivered a full breakthrough, there are positive signs to hold on to. By the end of September, the Hungarian real estate market may be entering a new cycle, as we already see deals, transactions, and developments starting or underway. The event will focus on these dynamics, as well as the most pressing domestic, international, global and local economic and political factors shaping the market today, at the year’s most important real estate business and networking event.

One of the biggest challenges in recent years has been the future of our offices and office buildings. Pressure came from all sides, and to this day, their present and future remain uncertain. Is the market splitting completely? Will certain buildings be repurposed? Are new ones being built? Can existing ones be sold? What incentives are now needed to attract or retain tenants? Meanwhile, the facilities management sector is struggling to keep pace with lightning-fast shifts in trends and expectations. But do we have the knowledge and capacity to keep up? In the end, though, the bill still has to be paid.

We will explore three key sectors with leading experts – each of which makes a visible and significant contribution to Hungary’s GDP and its functioning. What lies ahead for shops (retail), hotels (tourism), and markets affected by technological advancements and climate change (tech and energy industries)?

The Hungarian real estate market is now facing an unprecedented level of unpredictability and uncertainty, driven by a multitude of factors that extend well beyond the sector itself. War, inflation, climate crisis — not to mention domestic economic and political risks. Is this the time to take risks, or is slamming on the brakes the only rational option?

One of the most exciting areas in the real estate market is the repurposing, repositioning, and revitalising of buildings that, while likely well located, are technically or otherwise challenging to utilise commercially. This market segment is rapidly gaining ground. But location matters not only within a city but across the country as well. So what does Debrecen have to offer today as a real estate hotspot?

This year’s standout submarket is the residential sector, which is keeping not only property developers afloat but also key players in the construction industry during these challenging times. But is the positive sentiment still holding? How limited are buyers’ opportunities? Can the construction industry continue to operate more competitively and efficiently without compromising on the expected quality? 

After a booming half-decade, the industrial and logistics property sectors are now starting to feel the ripple effects of global economic uncertainty. But how deep is the disruption – and how long will it last?
Real estate is not a sprint. Decisions are made for the long term; the future must be forecast not just for hours or days, but for decades ahead. What are the key players in the market seeing right now?