Christian Majgaard
Christian Majgaard headed Global Brand & Business Development at LEGO, and was a member of the global executive team. Acclaimed by Fons Tompenaars as one of 21 leaders for the 21st century, Christian is a highly respected figure in marketing and innovation. At Lego, Christian’s 25 year career with the company took in positions including Head of International Market Research and Head of EU Marketing. Ultimately he had overall responsibility for global brand and productdevelopment for both the core toy business and other areas - from licensing to theme parks. He also led the internationally recognised brand into the computer games market, and film merchandising with a.o. Harry Potter and Spiderman franchises whilst never ignoring the core product. Christian now divides his time between creative and brand consulting, non-executive roles, writing and speaking. In presentations he explains why branding is about business development, not communications. Using both Lego and other brands as examples, he maintains there’s no such thing as mature markets - only tired marketers.
Construction Industry 2026
AI in Business 2026
Portfolio Insurance 2026
25 years of Portfolio Conferences
The Portfolio Group's event division has been shaping the professional events market for over two decades, continuously in a market-leading position. We organize 60 business conferences and nearly 10 awards ceremonies nationwide each year, setting the direction in 9 industries: economy, agriculture, real estate, healthcare, finance, automotive, energy, IT, sustainability. We reach 40,000 participants annually. The name Portfolio Events is a guarantee of high-quality professional content and outstanding B2B and B2C networking – in premium hotels, exclusive environments, with business networking and lead generation opportunities. So far, more than 7,000 speakers and nearly 50,000 companies have participated in our events: experts, top executives, decision-makers, opinion leaders, owners. Join us and level up - we provide the top community of the domestic business sphere!