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Tájékozódjon eseményeinkről 6 iparágban: Offline és Online konferenciák
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Agricultural Conference 2025

Date: 3rd - 4th December 2025  

Location: Siófok, Hotel Azúr Wellness ****

Fokozott higiéniai intézkedések az Agrárszektor Konferencián az agrárium védelmében


Tájékoztatjuk kedves résztvevőinket, hogy az Agrárszektor Konferencián fokozott higiéniai intézkedéseket alkalmazunk az agrárgazdasági termelési folyamatok biztonsága és védelme érdekében. A bejáratnál kerékfertőtlenítő szőnyeget helyezünk el a személygépkocsik számára, amelyet eredetileg Nagy-Britanniában fejlesztettek ki. Ez a szőnyeg áthaladás közben egyenletesen viszi fel a fertőtlenítőszert a járművek kerekeire. Emellett a gyalogos bejáratokhoz Hygitech lábfertőtlenítő szőnyegeket is kihelyezünk, amelyek hatékonyan fertőtlenítik a cipőtalpakat, csökkentve a szennyeződések és kórokozók bejutásának kockázatát. A konferencia területén pedig kézfertőtlenítő állomásokat helyezünk el. A fertőtlenítéshez a Nemzeti Élelmiszerlánc-biztonsági Hivatal (Nébih) által jóváhagyott Perfect KombiCid készítményt használjuk.

Small producers and young farmers, ATTENTION!

TOMBOLA ÉS ÉRTÉKES AJÁNDÉKOK AZ UTOLSÓ NAP VÉGÉN!

Prestigious Agriculture Awards at the Agricultural Conference!

2nd December 2025

Conference Podium Evening – The Professional Program on December 2

16:30–17:00

Registration

17:00–18:00
Dec. 2. Tuesday - Ibiza

Session I: Generational Transition in Agriculture – How Is It Done?

17:00 - 17:05

Opening speech

Speaker: Zoltán Bán, CEO, Net Média (Portfolio Group)

17:05 - 18:00

Roundtable Discussion: A good example addressing a major challenge in Hungarian agriculture: how to successfully implement generational change in a food economy company.

Conversation participants:

18:00–19:00
Dec. 2. Tuesday - Ibiza

Session II: Space Exploration and Agriculture – Sci-Fi or Reality?

18:00 - 18:10

Kapu Tibor kísérletei a világűrben: lesz-e tízszintes búzamezőnk 2075-ben és készül-e majd élelmiszer a levegőből? (videó)

18:10 - 19:00

Roundtable Discussion: Hungarian astronaut on the International Space Station – the potential for space-grown plants and domestic research results

Conversation participants:

  • Miklós Gábor Fári, Professor Emeritus, University of Debrecen, Faculty of Agricultural and Food Sciences and Environmental Management, Department of Applied Plant Biology
  • Csaba Gyuricza, Director, Nemzeti Agrárkutatási és Innovációs Központ (To be confirmed)
  • Lajos Helyes, President, MTA Committee on Horticulture and Food Science

19:00–20:00
Dec. 2. Tuesday - Ibiza

Session III: Rural Policy

19:00 - 20:00

Roundtable Discussion: Parliamentary Elections 2026: The place and role of the agricultural economy in Hungarian political life – What do the opinion polls show?

Conversation participants:

  • Endre Hann, CEO, Medián Opinion and Market Research
  • Zoltán Lakner, Political Scientist, Editor-in-Chief, Jelen Média

Champagne Toast

3rd December 2025
07:00–08:00

Registration

08:00–10:00
Toscana I-II.

Session I: Tariff Wars and Trade Policy – A Turbulent Agricultural Sector

08:00 - 08:05

Opening speech

Speaker: Zoltán Bán, CEO, Net Média (Portfolio Group)

08:05 - 08:25

Growing Challenges in Agriculture – What Does the Future Hold for Hungarian Agribusinesses?

Speaker: István Nagy, Agriculture Minister, Ministry of Agriculture (To be confirmed)

08:25 - 08:35

Hungarian State Treasury as the Central Institution for Agricultural Subsidies

Speaker: Zsolt Demkó-Szekeres, President, Hungarian State Treasury

08:35 - 08:40

What Does the Future Hold for Agriculture?

Speaker: Zsolt György Papp, Deputy State Secretary, Ministry of Agriculture

08:40 - 08:55

Artificial Intelligence, Natural Progress – A New Revolution in Agriculture

Speaker: Csaba Gyuricza, Director, Nemzeti Agrárkutatási és Innovációs Központ

08:55 - 10:00

Roundtable Discussion: Ukraine’s EU accession, the US trade war, and the Mercosur agreement: what lies ahead for Hungarian agriculture within the EU?

Conversation participants:

10:00–10:20

Coffee Break

10:20–12:30
Dec. 3. Wednesday - Toscana I-II.

Session II: Macroeconomics and Animal Health – Waiting for Better Times

10:20 - 11:10

Roundtable Discussion: Lessons and insights from this year’s foot-and-mouth disease outbreak – The impact of repeated animal health emergencies on Hungarian agriculture

Conversation participants:

11:10 - 11:20

Egy mindenkiért, mindenki egyért! – Szegmenspolitika, ügyfélkockázatok, megtérülések az agrárium finanszírozásában

Speaker: Dávid Hollósi, President , Board Member, Magyar Bankszövetség agrár munkabizottság

11:20 - 11:50

Roundtable Discussion: Stagnation and a gloomy economic outlook in Hungary instead of a breakthrough – What can we expect in 2026?

Moderator: Zoltán Bán, CEO, Net Média (Portfolio Group)

Conversation participants:

11:50 - 12:00

A Frog Tale – Or How Hungarian Agriculture Is Boiling

Speaker: István Szabó, Executive Director, OTP Bank Corporate and Agricultural Directorate

12:00 - 12:30

Roundtable Discussion: Vital financing solutions for domestic agriculture – Preferential loan programmes and credit conditions for agricultural market participants

Moderator: Zoltán Bán, CEO, Net Média (Portfolio Group)

Conversation participants:

11:30–14:30

Lunch Break

13:30–15:00
Dec. 3. Wednesday - Toscana I.

Session III/A: Fundamentals of Effective Feeding

Moderator: Zsombor Wagenhoffer, osztályelnök, Hungarian Chamber of Agriculture

13:30 - 13:40

An Uneventful Grain Market, Falling Prices in Livestock – How Will the Feed Industry Respond?

Speaker: Zoltán Kulik, CEO, Vitafort Zrt.

13:40 - 15:00

Roundtable Discussion: Key issues in efficient animal feeding – Price trends, complex programmes, sustainability efforts, and product innovations in feed

Conversation participants:

13:30–15:00
Dec. 3. Wednesday - Toscana II.

Session III/B: Precision Farming, Robotics, and AI – Rapid Changes

13:30 - 13:45

At the Gateway to a New World: The Role of Artificial Intelligence in Boosting Competitiveness in the Hungarian Economy and New Opportunities in Agriculture

Speaker: László Palkovics, Minister, Ministry of Technology and Industry (TIM)

13:45 - 14:20

Roundtable Discussion: Rapid expansion of artificial intelligence: How and for what can AI be used in agricultural enterprises?

Moderator: Péter Miklós Varga, Permanent Expert, Cibus Hungaricus Foundation

Conversation participants:

14:20 - 15:00

Roundtable Discussion: Precision farming, digitalisation, robotics: Development and machinery investment support opportunities for domestic farmers – What can be expected for the agricultural machinery and spare parts market after the recent downturn?

Moderator: Gábor Milics, associate professor, Hungarian University of Agriculture and Life Sciences

Conversation participants:

13:00–15:00
Dec. 3. Wednesday - Marbella

Session III/C: The Future of Hungarian Agriculture and Crop Protection – Questions and Critical Answers

13:00 - 14:20

Roundtable Discussion: What is the truth? – A candid, face-to-face discussion on the present and future of Hungarian agriculture – LIMITED PARTICIPATION, EXCLUSIVE PANEL

14:20 - 15:00

Roundtable Discussion: Key aspects of sustainable crop protection: Innovative and modern solutions to address climate, regulatory, and economic changes

Moderator: Róbert Görög, Managing Director, Hungarian Crop Protection Association

Conversation participants:

13:00–15:00
Dec. 3. Wednesday - Ibiza

Session III/D: Food Industry and Packaging – Development in the Spotlight

13:00 - 13:40

Roundtable Discussion: Effective solutions in food packaging – Innovative and sustainable product development, regulatory updates

Moderator: Tamás Szécsényi, Director, National Chamber of Agriculture

Conversation participants:

13:40 - 13:50

Key to Competitiveness in the Food Industry – Subsidies, Developments, and Efficiency Improvements

Speaker: Zoltán Demeter, Head of Agribusiness Development Department, K&H

13:50 - 15:00

Roundtable Discussion: Implementation opportunities for food industry rural development projects, further support, and modernisation plans – Margin caps in food retail and supplier relationships within the industry

Moderator: László Friedrich, university professor, institute director, Hungarian University of Agriculture and Life Sciences

Conversation participants:

14:00–15:00
Dec. 3. Wednesday - Bowling hall

Session III/E: Adaptation and Development Imperatives in Horticulture

Moderator: Ferenc Ledó, Chairman, FruitVeB

14:00 - 14:15

Renewed Irrigation – More Than Just Water Supply

Speaker: Krisztián Molnár, Agricultural Engineer, Poliext

14:15 - 15:00

Roundtable Discussion: Adaptation imperatives in horticulture due to extreme weather – Grant payments, development opportunities in vegetable and fruit processing, and labour regulation challenges

Conversation participants:

15:00–15:20

Coffee Break

15:20–17:00
Dec. 3. Wednesday - Toscana I.

Session IV/A: Major Challenges in Livestock Farming

Moderator: Zoltán Fórián, leading agricultural expert, Agricultural Competence Centre, Erste Bank Zrt.

15:20 - 15:35

Process Digitalisation and the Business Advantages of Predictive Process Simulation in the Hungarian Processing Industry

Speaker: Lilla Csige, Senior business development manager, CAD+Inform

15:35 - 16:20

Roundtable Discussion: Market and profitability outlook for livestock sectors – Support and development opportunities for livestock farms

Conversation participants:

16:20 - 17:00

Roundtable Discussion: 3rd Portfolio Dairy Farming Forum: Price and cost conditions, market trends, climate change impacts, and (global) trade conflicts – the biggest challenges for the Hungarian dairy market in 2026

Conversation participants:

15:20–17:00
Dec. 3. Wednesday - Toscana II.

Session IV/B: Innovative Tools for Data Collection: The Drone

Moderator: Máté Keczer, Deputy Managing Director, ABZ Drone

15:20 - 15:35

Domestic Innovations in the Drone Industry – Key Insights from 2025

Speaker: Máté Keczer, Deputy Managing Director, ABZ Drone

15:35 - 17:00

Roundtable Discussion: Drones in agriculture: latest practical experiences and experimental results – Costs and return-on-investment calculations for drone use

Conversation participants:

15:20–17:00
Dec. 3. Wednesday - Marbella

Session IV/C: Energy Issues and the Seed Sector – Modern Solutions

15:20 - 16:10

Roundtable Discussion: Conventional energy sources or sustainable energy: How can agricultural enterprises improve energy efficiency? – New solutions, support schemes, and investment opportunities

Moderator: Krisztián Kabát, Energy Analyst, Portfolio Group

Conversation participants:

16:10 - 17:00

Roundtable Discussion: Concerns in the fields due to severe drought and unpredictable weather: Which seeds should we choose? – Breeding directions, seed offerings and prices, and effective agrotechnical solutions

Moderator: Gábor Polgár, Executive Director, Hungarian Seed Association and Product Council

Conversation participants:

15:20–17:00
Dec. 3. Wednesday - Ibiza

Session IV/D: Domestic Trends, Export Development, and Free-From Products in the Food Market

15:20 - 16:10

Roundtable Discussion: Experiences from this year’s OMÉK and the Hungarian Food Summit – Main export development directions for Hungarian agribusiness, domestic food sales trends, and next year’s community marketing programmes

Moderator: Gedeon Totth, Board member, Hungarian Marketing Association

Conversation participants:

  • Gergely Giczi, Deputy General Manager, Agricultural Marketing Centre

16:10 - 17:00

Roundtable Discussion: New perspectives and breakthrough opportunities for food industry companies: Market potential of free-from products – Consumer demand, necessary investments, and regulatory issues

Moderator: Andrea Herczeg, Founder, Csak a Mentes

Conversation participants:

15:20–17:00
Dec. 3. Wednesday - Bowling hall

Session IV/E: Organic Farming and Farm Succession – The Future at Stake

15:20 - 16:10

Roundtable Discussion: The cost and profitability of organic farming: Conversion opportunities, targeted support, market demand, and regulatory requirements

Moderator: Csaba Bódi, CEO, Hipp

Conversation participants:

16:10 - 17:00

Roundtable Discussion: New rural development grants supporting farm succession – Challenges and implementation opportunities for generational transition in Hungarian agriculture

Moderator: Pál Goda, CEO, Institute of Agricultural Economics

Conversation participants:

17:00–18:00
Dec. 3. Wednesday - Toscana I.

Session V: Best Agricultural Investments – The Path to Success

Moderator: Gergő Soltész, Owner, Ostorosbor Pincészet

17:00 - 17:15

Major Land Regulation Changes in 2026 – Results of the Autumn Land Auctions

Speaker: Tamás Andréka, State Secretary, Ministry of Agriculture

17:15 - 18:00

Roundtable Discussion: The most promising areas of Hungarian agriculture: Where should we invest? – Strategic guidance for business development decisions

Conversation participants:

18:00–18:30
Dec. 3. Wednesday - Toscana I.

Ceremonial Awards Presentation – Honouring the Best in Agriculture 2025

18:30–23:55

Standing reception, evening programmes

4th December 2025
08:15–08:45

Registration

08:30–10:30
Dec. 4. Thursday - Toscana I.

Session I: Groundbreaking Developments in the CAP – “From Farm to Health”

08:30 - 08:45

Egy Egészség –Innovációk a talaj-növény-állat-élelmiszer vertikumban

Speaker: László Stündl, dean, Debrecen University

08:45 - 09:10

Roundtable Discussion: Will EU area-based payments disappear? – Drastic reform proposals in Brussels and the disbursement schedule for Hungarian direct agricultural payments in 2026

Moderator: Gergely Papp, Deputy Director General, Hungarian Chamber of Agriculture

Conversation participants:

09:10 - 09:50

Roundtable Discussion: Implementation, disbursement, and auditing criteria for agri- and rural development grants – Are further calls expected within the current EU budget cycle?

Moderator: Gergely Papp, Deputy Director General, Hungarian Chamber of Agriculture

Conversation participants:

09:50 - 10:00

More Income = Product Chains Built Around Consumer Needs

Speaker: László Friedrich, ,

10:00 - 10:30

Roundtable Discussion: “From Farm to Health” – Complex Development Opportunities of Food Product Chains: Food Industry Digitalisation, Data-Driven Decision-Making, Digital Short Supply Chains

Moderator: Péter Miklós Varga, Permanent Expert, Cibus Hungaricus Foundation

Conversation participants:

10:30–10:50

Coffee Break

10:50–11:50
Dec. 4. Thursday - Toscana I.

Session II/A: Sustainability as a Matter of Survival

Moderator: Bettina Baksa, ESG- sustainability officer, UBM Group

10:50 - 11:50

Roundtable Discussion: Opportunities and best practices in circular farming – Advantages and requirements of sustainable soil management

Conversation participants:

10:50–11:50
Dec. 4. Thursday - Toscana II.

Session II/B: Agricultural Innovation – Outstanding Achievements in 2025

Moderator: Kata Tóth, Conference project leader, Portfolio

10:50 - 11:50

Peak modernisation in agriculture – The most significant agricultural innovations of 2025

11:50–12:50
Dec. 4. Thursday - Toscana I.

Session III/A: Major Challenges in Maize Production: Feed, Food, Bioenergy

Moderator: Adrienn Kakuszi-Széles, University professor, University of Debrecen

11:50 - 12:00

A Hidden Input in the System: The Impact of Maintenance on Production Efficiency

Speaker: Zoltán Zsjak, CEO, Sinte Group

12:00 - 12:15

Europe’s Most Advanced Maize Research Takes Place in Debrecen – Aiming to Improve Profitability

Speaker: János Nagy, Professor Emeritus, University of Debrecen

12:15 - 12:50

Roundtable Discussion: The future of corn production in Hungary: production requirements, weather risks, hybrid selection, market trends – how can we combat mycotoxins?

Conversation participants:

11:50–12:50
Dec. 4. Thursday - Toscana II.

Session III/B: Competitiveness and Innovation in Agriculture

Moderator: István Bognár, Senior Business Development Manager, MBH Bank

11:50 - 12:50

Roundtable Discussion: Adaptation and competitiveness: the importance of innovation in agriculture – development and research focus areas in Hungary and worldwide

12:50–13:50

Lunch Break

13:50–14:50
Dec. 4. Thursday - Toscana I.

Session VI/A: Uncertainty in the Fertiliser Market

Moderator: Tamás Petőházi, Chamber Department Chair, President of the Grain Producer’s Association - Hungary

13:50 - 14:50

Roundtable discussion: Persistent uncertainty in the domestic fertiliser market: what prices can farmers expect? – Efficiency-enhancing products and technologies in fertilisation

Conversation participants:

13:50–14:50
Dec. 4. Thursday - Toscana II.

Session IV/B: Animal Welfare Reform in the European Union

Moderator: Endre Dúl Udó,

13:50 - 14:05

Animal Welfare Support in the European Union – What Changes Can Be Expected?

Speaker: Tamás Tarpataki, Deputy State Secretary, Agriculture Ministry

14:05 - 14:50

Roundtable Discussion: The EU’s animal welfare regulation under revision: will farmers’ obligations be further tightened? – the future of welfare-linked support in the EU

Conversation participants:

14:50–16:00
Dec. 4. Thursday - Toscana I.

Session V: Cereals: Authoritative Forecasts for the Wheat Market

Moderator: Tamás Petőházi, Chamber Department Chair, President of the Grain Producer’s Association - Hungary

14:50 - 16:00

Roundtable Discussion: Expected cereal prices in Hungary, the region, and the global market – Profitability of the domestic wheat sector and opportunities with premium wheat production

Conversation participants:

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Contact

Organisation, general questions

Zsanett Zsoldos
  • Zsanett Zsoldos
  •  
  • Phone: +36 20 522 7398
Kinga Molnár
  • Kinga Molnár
  • Event Organizer
  •  
  • Phone: +36 20 491 9087

Sponsorship

Sándor Takács
  • Sándor Takács
  • Commercial Director
  •  
  • Email:
Tünde Veégh
  • Tünde Veégh
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  • Email:

Program

László Hazafi
  • László Hazafi
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  • Email:
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