The Present and Future of Hungarian Retail
In the opening session of the conference, our renowned experts will strive to uncover the key trends shaping the global and domestic retail sectors today, while also outlining solutions to overcome the most significant challenges. The discussion will cover the macroeconomic fundamentals that strongly impact the entire retail sector, including workforce challenges, inflation, the complexity of supply chains, and, last but not least, the continuous changes in government regulations.
08:00 - 08:05
08:05 - 08:25
Challenges for the domestic retail sector in 2025
Speaker: Bence Gerlaki, Deputy State Secretary, Ministry of National Economy
08:25 - 08:45
Cutting Back or Consuming? What Are Hungarian Households Doing?
Speaker: István Madár, Senior Analyst, Portfolio
08:45 - 09:25
Leaders’ Roundtable: How Does the Retail Sector Elite Perceive the Industry’s Current Challenges?
Moderator: Zoltán Bán, CEO, Net Média (Portfolio Group)
Conversation participants:
09:25 - 09:30
09:30 - 10:05
Panel Discussion: What Is the Future of the Hungarian FMCG Sector?
Moderator: Tamás Kozák, Secretary General, National Trade Association
Conversation participants:
The second session of the conference will focus on traditional, brick-and-mortar business models, the rapidly evolving world of online retail, and the hybrid business strategies emerging from their combination. The discussion will also explore how these models can be optimised to enhance the consumer experience, improve efficiency, and gain a competitive market advantage. Special attention will be given to omnichannel solutions, digital innovations, and modern tools for strengthening customer loyalty.
10:30 - 10:45
The Policy Aspects of a Dynamic and Competitive Retail Sector
Speaker: Ákos Kozák PhD, ügyvezető igazgató, Danubia Forum
10:45 - 10:55
10:55 - 11:35
Panel Discussion: Industry Trends in the World of Brick-and-Mortar Stores – The Status and Future of Shopping Centres, High Streets, Retail Parks, and Traditional Small Shops in Hungary
Moderator: Gábor Borbély, Director, CBRE
Conversation participants:
11:35 - 12:15
Panel Discussion: Insights from Hungary’s Leading E-Retailers – Market Building in the Shadow of Temu (and Its Competitors), a Regional Overview, and Effective Growth Strategies
Moderator: Péter Mondovics, Member of Digital Commerce Alliance of Hungary, Marketing Manager, Mastercard
Conversation participants:
This session will explore the latest and most effective marketing and communication strategies in the context of an ever-changing market environment and evolving consumer behaviours. Key topics will include how retail stores can maintain their visibility and market presence in a multidimensional retail landscape. Additionally, we will discuss product launches, particularly from the perspective of influencer marketing.
13:00 - 13:15
The Rise of Retail Media: Redefining and Revolutionising the Entire Advertising Market
Speaker: Nina Somlói, Senior Associate, PwC Magyarország
13:15 - 13:45
Panel Discussion: Situations and Practices – What Makes Retail Media Soar, and Can it Completely Replace Traditional Media and Social Platforms as a New Advertising Form?
Moderator: Márton Orosz, Director of Content Development, Portfolio Csoport and Portfolio Podcast Lab
Conversation participants:
13:45 - 14:15
Panel Discussion: How, and How Not to? The Role of Influencer Marketing in Marketing Communication: Weighing Up the Issues of Reach and Credibility During Product Launches
Moderator: Márton Orosz, Director of Content Development, Portfolio Csoport and Portfolio Podcast Lab
Conversation participants:
14:15 - 14:45
Panel Discussion: Surviving the global e-commerce storm: a marketing strategy for cross-border expansion
Moderator: Boglárka Bogos, COO, Digital Commerce Alliance of Hungary
Conversation participants:
In the final section of the conference, we will discuss RetailTech, that is, the topics of digitalisation and automation, which have become integral parts of business strategy and are increasingly taking centre stage in the retail sector, including ESG considerations. We will also set sail through the ocean of logistical challenges in the industry, fishing for smart logistics solutions that can offer a competitive advantage. After all, today’s competitive edge lies in who can reach the consumer first in a market environment where the threat of supply chain disruptions is constant.
15:10 - 15:25
Cashier-less Stores: Are They Taking Over and Completely Reshaping the Domestic Retail Sector?!
Speaker: Gábor Toldi, CEO, DTC Solution
15:25 - 15:35
15:35 - 16:15
Panel Discussion: Retail-Tech – Digitalisation, Automation, and the Role of ESG in Retail
Moderator: Tamás Méri, Co-founder & CBDO, Access4You International Kft.
Conversation participants:
16:15 - 16:55
Panel Discussion: The Intensifying War of Supply Chains: Logistical Challenges in the Retail Sector
Moderator: Dorka Nagy-Józsa, CEO, Y2Y Ltd.
Conversation participants:
Here’s what the Retail Day 2024 conference looked like:
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Organisation, general questions
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