In this session, the focus will be on the changing business environment: How do digitalisation, the mobile-first trend, digital administration and beyond banking rewrite everyday banking rules? How can banks retain direct customer relations and how should they introduce innovations? How will the role of accounts and digital channels change, can we prepare for the future, or is continuous adaptation the key in the new world? Which digital products have become popular and which have failed, where does UX play a role in this?
08:55 - 09:00
09:00 - 09:20
09:20 - 09:40
Digital citizenship – Digital banking: Digitalisation proposals of the Hungarian Banking Association
Speaker: András Becsei, Deputy CEO, Vice President, OTP Bank, Hungarian Banking Association
09:40 - 10:30
Panel discussion – Digital banking and business in the age of AI and mobile phones
Moderator: Zoltán Bán, CEO, Net Média Zrt. (Portfolio Csoport)
Conversation participants:
Artificial intelligence burst into the everydays of the corporate world less than a year ago with a new force, and following the hype around ChatGPT, many experiments started, and a new application area has been outlined in the banking sector. From automating customer interactions to increasing internal efficiency, from fraud prevention to business decision support, AI solutions are coming in many areas.
10:55 - 11:15
Artificial intelligence revolution in banks
Speaker: Tamás Madarász, Decision Science Team Lead - Vice President, JPMorgan Chase & Co.
11:15 - 11:30
Innovative, personalised marketing solutions in the banking sector
Speaker: Balázs Szebellédy, Business Development Head, Capgemini
11:30 - 11:45
11:45 - 12:30
Panel discussion – Artificial intelligence – What is all the hype, how will AI be useful for banks?
Moderator: Tamás Kórász, Partner, KPMG
Conversation participants:
The number and value of successful bank fraud cases have increased several times in the last 1.5 years. This scary trend is not only significant because compensation for stolen client money and disputes with clients generate costs for banks, but they also strongly erode trust in financial institutions and the reputation they have built up over many years. After a fraud, the chance of customer migration increases even if the client made the mistake of giving out their password or data. What can banks and regulators do to tackle the growing problem of fraud? What technological solutions exist, and how can you protect clients without making their UX worse and more uncomfortable? This will be the subject of our session.
10:55 - 11:05
Innovative solutions in the fight against fraud – Biometric identification based on movement
Speaker: Tamás Zelczer, CEO, Cursor Insight
11:05 - 11:15
Presentation
Speaker: Arthur Keleti, IT biztonsági stratéga/alapító, elnök, Önkéntes Kibervédelmi Összefogás (KIBEV)
11:15 - 12:10
Panel discussion – Cyber security in banks – How can we stop the wave of scams?
Moderator: Arthur Keleti, IT biztonsági stratéga/alapító, elnök, Önkéntes Kibervédelmi Összefogás (KIBEV)
Conversation participants:
In the domestic banking sector, the digital development on the front end is clear, but in the case of back-office systems, according to the MNB’s digitalisation report, there is still plenty of room for development. Large bank architectures cannot be changed or modernised from one day to another but continuous development and the implementation of modern solutions are indispensable in increasing internal efficiency. In this session, best practices and new tools will be examined.
13:30 - 13:45
From MKB to MBH, document handling techniques of large banks
Speakers:
13:45 - 14:00
14:00 - 14:20
Digital lending solutions across countries
Speaker: József Mura, director, Retail Lendig Tribe, OTP Bank Nyrt.
14:20 - 15:10
Panel Discussion
Moderator: Bence Hoffmann, Deputy CEO, Shiwaforce
Conversation participants:
MiCA, PSD3, AI ACT, DORA, AFR 2.0 – Many regulatory changes that generate new development and preparation tasks for banks might even bring about business opportunities. In this session, the most important changes and their impacts will be addressed.
13:30 - 13:45
EU AI Act – What is the regulation of Artificial intelligence about?
Speaker: Gabriella Haász, Senior advisor, RowanHill Digital Kft.
13:45 - 14:00
DORA is coming – How can financial institutions prepare?
Speaker: Katalin Horváth, Senior Counsel, CMS CEE
14:00 - 14:20
14:20 - 14:40
MiCA – How can banks benefit from the possibilities in crypto regulations?
Speaker: Bálint Fischer, Chief Business Development Officer, Dorsum
The payments business is the cradle of fintech innovation and accounts for roughly a third of global banking revenues. Which are the biggest novelties in the domestic payments market, what can we expect from AFR 2.0, and how will the card payments market evolve? Will BNPL trends take root in Hungary? What will be the fate of central bank digital currencies?
15:25 - 15:40
Responsible data use in the age of AI
Speaker: Karol Jaroszewski, Head of Data Science Lab, Visa, Central Eastern Europe
15:40 - 15:55
The age of comfort has arrived – Finances of the future through the eyes of the alpha generation
Speaker: Katalin Juhász, Products & Solutions Director, Visa
15:55 - 16:10
16:10 - 17:00
Panel discussion – Digital payments – Where is the Hungarian payments market headed?
Moderator: Bence Sármay, Country Manager Hungary, Visa
Conversation participants:
After discussing the most burning digital, financial, and business trends and challenges, we can move on to the well-deserved relaxation and fun: we will offer you a standing reception, drink bars, and delicious snacks, where you can continue to discuss professional issues and form new partnerships and business contacts in a relaxed atmosphere. Meet and greet the most important players of the banking sector: top managers, fintech gurus, consultants, regulators, startuppers and experts from IT companies at one event!
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