Financial IT 2022

Expand your knowledge further!

The day after the event, our Digital Transformation 2022 conference will take place at the Marriott Hotel, Budapest. Register for both and get our one-time 25.000 HUF discount: enter the code FINKOMBDT25 in the comment field! For more information on how to get the combined ticket, click here.

Banks have recognised quickly and in time that everyone needs to get on the digitalisation super-train, but with the diversity of technologies, the volatility of the regulatory environment, and the day-to-day operational tasks to be solved, everyone is going their own way. In the meantime, the digital battle has become international; the stakes are high in this tense situation. Senior bank managers and top experts debate where and how to strengthen positions.

Digitalisation has opened the world; global banking trends have reached Hungary as well: artificial intelligence has appeared in banks from cybersecurity to sales and customer relations, cloud solutions are spreading, the ESG trend is gaining ground, and the agile approach is thoroughly rewriting the former siloed organisational operation. What is happening in banks’ IT departments?

Banks have an incredible amount of structured and unstructured data. A big question is how to better exploit the potential of this enormous asset and improve sales and operational processes such as claims management or lending while developing the right data strategy.

A cashless Hungary is being built: AFR 2.0 is coming, i.e. the instant payment system is entering its next phase, card payments are growing at an unrelenting pace, the first BNPLs have appeared, and more and more forums suspect the possibility of introducing digital central bank money. What is happening in the payment sector?

Digital bank is a buzzword for clients and partners, but digitalisation has rewritten marketing in other ways as well: nowadays, in addition to online banners and native articles, podcasts and social media campaigns, you also need to pay attention to the SEO aspects of digital presences. How does marketing work in banks, and how has the industry digitalised?

The first generation of fintech startups has grown up, and today there are already mature, profitable fintechs operating in Hungary. What can we learn from them, and what are the domestic market’s characteristics? What do the leaders of domestic success stories know?

After a day of thought-provoking discussions, guests are invited to stay for a drink and continue networking in a more informal setting.