Hungary tourism shows recovery at the end of 2023

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The Hungarian tourism sector ended 2023 strongly. After a slightly weaker summer season, domestic travel started to pick up clearly in autumn, with more overnight stays at tourist accommodation establishments in 2023 as a whole than a year earlier.
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In December 2023, 1.1 million guests spent 2.7 million tourism nights at tourist accommodation establishments (commercial, private and other accommodation establishments). The number of guests was 16% higher and that of tourism nights 13% higher than a year earlier. The number of nights spent by domestic guests increased by 8.3% and that of international tourism nights by 17%. This continued a trend that started in the autumn: until then, only foreign visitor arrivals showed an increase, but then the number of domestic trips also started to rise.

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In December, the Central Statistical Office (KSH) reported growth in all four major categories of commercial accommodation, with domestic overnight stays in Budapest up by 17% year-on-year and 7% in rural areas, while foreign visitors' nights in the capital and the rest of the country increased by 21% and 5% respectively.

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Tourist accommodation establishments registered 2.5% more, nearly 41 million tourism nights. Domestic tourism was unable to offset the feeble performance in the first half, though. Domestic guests spent 5.1% less and foreign ones 12.5% more (respectively 21.4 million and 19.5 million) tourism nights at tourist accommodation establishments.

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A similar pattern can be observed for Lake Balaton, an important tourist region. In 2023, the number of domestic overnight stays decreased by 5%, while the number of foreign overnight stays increased by 8.4%. However (unlike the national situation), this did not translate into an overall increase in traffic: it was 1.7% lower than in 2022.

Cover photo: Getty Images

 

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