Online shopping is increasingly popular in Hungary, with 9 out of 10 people ordering goods from the internet, but Hungarians are unique even in this as they prefer to pay for the products ordered in cash on delivery, an OTP Bank survey found. Online payment is preferred by the younger generations, who in turn observe data protection precautions the least among all age groups.
Online shopping is now commonplace, with 90% of Hungarians regularly ordering products on the internet and about 50% making at least one online purchase a month, a representative survey commissioned by OTP found. This is partly due to personalised advertisements and online offers.
Not surprisingly, it is chiefly people under 40 living in major cities who shop online, but even senior citizens above 60 are now putting goods into their virtual baskets at least once a month.
Interestingly, online shopping does not end in online payment in many cases: 56% of Hungarians prefer cash on delivery, while only 34% regularly pay online, in most cases using a card.
Those who choose online payment so do because it is fast and simple, with not having to keep the required amount of cash at hand until the courier's arrival being a surprisingly frequent reason for paying online instead. In many cases, online payment also carries its own reward as some retailers charge extra for cash payments.
Hungarian internet users prefer paying cash on delivery because they can confirm they get what they ordered, although this only works if the courier lets them open the package before paying. Others use cash purely out of habit.
The 18-29 age group uses online payment the most in Hungary, but they are also the least cautious regarding the protection of their card data. Only 18% of them said they paid attention to recommended security measures, compared to 40% in older age groups.
Credit institutions do everything they can to make online payment a fast, safe and comfortable process. However, card holders should also observe some simple rules, such as checking if the retailer's website is trustworthy or if they are forwarded to the proper, reliable online payment page during the transaction. It is important not to disclose card data on suspicious websites, and also not to make purchases on public Wi-Fi networks,
according to Domokos Takács, product development and sales manager at OTP.